Stephen Ellsworth's New Journey with DropOut Companies
DropOut Companies, a forward-thinking consumer products house focused on innovative food brands, proudly announces the addition of Stephen Ellsworth, co-founder of Poppi, as its new Operating Partner. This exciting transition signals a significant step in DropOut's mission to reshape beloved food traditions for modern families.
Enhancing Brand Building with Strategy
In his new role, Ellsworth will bring immense value by lending his expertise in brand development and strategic scaling. The impact of his experience in transforming Poppi into a leading beverage brand cannot be overstated. His vision aligns perfectly with DropOut's goal of creating household favorites that resonate with today's consumers.
The Vision Behind DropOut
DropOut Companies aims to capitalize on nostalgia while enhancing products with better ingredients. With Ellsworth’s guidance, the company seeks to elevate everyday food items that families cherish, making them healthier without compromising flavor.
The Legacy of Poppi
Ellsworth is renowned for his role in evolving Poppi from a simple homemade apple-cider-vinegar drink into a standout in the beverage industry. After achieving notable success at local farmers' markets, the brand gained national exposure following a memorable appearance on the TV show Shark Tank in 2019, igniting its rapid growth.
Milestone Achievements
Under Ellsworth’s oversight, Poppi skyrocketed, surpassing $100 million in annual sales by the early 2020s. In 2025, the brand secured a monumental distribution partnership with a major player in the industry, valued at approximately $2 billion. This partnership reinforces Poppi's reputation for transforming the soda category through a focus on health-conscious ingredients.
Fueling DropOut's Momentum
With Ellsworth’s arrival at DropOut, the company is on an upward trajectory. Its flagship launch, JAMS PB&J, successfully made its debut in major retail chains like Walmart and Target shortly after its introduction. This launch not only signifies DropOut's rapid growth but also indicates the potential for multiple innovative brands in the pipeline, ready for rollout in the coming years.
Innovative Approaches to Classics
Ellsworth expressed his enthusiasm for joining DropOut by noting that the company is doing what larger food corporations have failed to address for years. He emphasized the importance of aligning cultural trends with consumer needs. By taking familiar food items and enhancing them with better ingredients, DropOut aims to re-define the market.
Looking Forward
Josh Franko, co-founder of DropOut Companies, highlighted the invaluable asset that Ellsworth represents for their venture, confirming that his experience in scaling impactful brands will give them a competitive edge as they introduce fresh takes on classic foods. Ellsworth's presence in the company is expected to accelerate their growth and innovation initiatives.
About DropOut Companies
Founded in 2023, DropOut Companies is based in Nashville and strives to create the next generation of consumer packaged goods (CPG) brands. With a mission focused on offering innovative products that resonate with health-conscious consumers, DropOut collaborates with iconic talents to launch new offerings.
About JAMS
Introduced by DropOut Companies in 2025, JAMS is a modern interpretation of the classic peanut butter and jelly sandwich. Designed for today’s active lifestyles, JAMS offers a delicious combination of nutrition, featuring 10 grams of protein per sandwich while avoiding harmful additives like seed oils and high-fructose corn syrup. JAMS is poised to revolutionize snack time, appealing to consumers seeking both taste and health.
Frequently Asked Questions
Who is Stephen Ellsworth?
Stephen Ellsworth is the co-founder of Poppi and the new Operating Partner at DropOut Companies, specializing in innovative brand strategies.
What is the mission of DropOut Companies?
DropOut Companies aims to create modern consumer products by reimagining classic foods with better ingredients and innovative approaches.
What notable achievements did Poppi accomplish?
Poppi became one of the fastest-growing beverage brands in the U.S. and surpassed $100 million in annual sales thanks to strategic initiatives led by Ellsworth.
How does JAMS redefine snack time?
JAMS upgrades the traditional peanut butter and jelly sandwich, offering high protein content and clean ingredients tailored for a healthier lifestyle.
What is the role of Ellsworth in DropOut's future?
Ellsworth’s experience in brand scaling and innovation is expected to significantly accelerate DropOut's growth and enhance its product offerings.
