Stephani Estes Appointed as Chief Media Officer at The Shipyard
New Hire Underscores Commitment to Engineering Brand Love and Media Excellence
The Shipyard, a leading independent agency renowned for Engineering Brand Love for brands globally, proudly announces the appointment of Stephani Estes as Chief Media Officer. This strategic hire reflects The Shipyard's dedication to enhancing media excellence and deepening connections with clients.
Estes brings a wealth of experience and a distinctive perspective that will be instrumental in amplifying brand visibility and cultivating remarkable consumer experiences. Her expertise lies in expanding creative horizons and establishing sustainable brand connections in an ever-evolving media landscape.
Matt Bruot, President of The Shipyard, stated, "Stephani is the rare executive who understands how to grow our clients' brands and build an exceptional organization to serve them. Her ability to shape teams positions us well for future successes, making her a perfect fit for The Shipyard." Estes’s familiarity with modern media ecosystems is expected to invigorate performance-driven creativity within the agency.
As the Chief Media Officer, Estes will oversee The Shipyard’s media, data, and Ad Tech practices. Her inspirational leadership will elevate teams across the agency and its subsidiaries, including Fahlgren Mortine, TURNER, and TinyWins, ensuring the cultivation of unique end-to-end consumer experiences. This recruitment emphasizes The Shipyard's unwavering commitment to advancing its robust strategies in media expertise, data analytics, and creativity, aimed at driving measurable business outcomes.
Before joining The Shipyard, Estes held the position of Chief Media and Capabilities Officer at Goodway Group, where she significantly enhanced the agency's media capabilities and drove substantial awards recognition. Her previous roles include leading large teams at Cramer-Krasselt, where she was pivotal in executing award-winning campaigns for various brands, such as T. Marzetti and Cintas. Estes has consistently demonstrated excellence in developing programmatic platforms and proprietary data products throughout her career, collaborating with brands like Hallmark and Bank of America.
"I am excited to be part of The Shipyard at such a pivotal time. Their commitment to merging creativity with advanced analytics, media strategies, and innovative technology presents an unprecedented opportunity to redefine the potential of modern media," Estes expressed. "Leading this talented team and fortifying our foundational strengths to enhance strategic decision-making is an exciting challenge. Our work at The Shipyard equips our clients with significant competitive advantages."
Working alongside Estes is John Mergen, who transitions into an expanded role as Managing Partner of Investments and Partnerships. Mergen's focus will be on strategies that foster innovative client engagements and provide exclusive access to marketplace differentiators.
These appointments underline The Shipyard's dedication to building a seamless ecosystem where media and data converge, enriching product development processes and emphasizing strategies that elevate brand performance.
About The Shipyard
The Shipyard operates under a distinctive marketing engineering model designed to foster Brand Love through creativity and innovation. The agency's integrated efforts across brands such as Fahlgren Mortine and TURNER leverage exceptional capabilities in creative strategy, media, data analysis, digital content production, and technological innovation. Headquartered in Columbus, Ohio, The Shipyard maintains a dynamic presence across multiple locations including Sacramento, Denver, and Miami, to maximize its reach and impact.
Frequently Asked Questions
What is the significance of Stephani Estes's hire?
Stephani Estes's appointment enhances The Shipyard's commitment to media excellence and brand innovation, bringing a wealth of experience to the agency.
What role will Estes serve at The Shipyard?
Estes will act as the Chief Media Officer, overseeing media, data, and Ad Tech practices to enrich consumer experiences.
What prior experience does Stephani Estes have?
Estes previously served as Chief Media and Capabilities Officer at Goodway Group, leading significant media initiatives and winning awards.
How does The Shipyard view modern media ecosystems?
The Shipyard believes that understanding modern media ecosystems is crucial for enhancing creativity and driving measurable business results.
What other positions have been affected by this hire?
John Mergen will take an expanded role as Managing Partner, focusing on innovative client investment strategies and establishing strong market positions.
