Steer Smarts and Fred Williams Team Up for SEMA 2024 Showcase
Steer Smarts has long been a trailblazer in the automotive industry, recognized for its innovative heavy-duty steering and chassis components. This year, the company is ready to shine at SEMA 2024 with a specially crafted vehicle. Working alongside the renowned Fred Williams, known for his exciting projects in the Off-Road community, they aim to capture the imagination of attendees with their latest creation.
Transforming an Unlikely Jeep
The build, affectionately named the CJL10, started as a Jeep CJ10 airplane tug. Fred Williams, the mastermind behind the transformation, humorously acknowledged the vehicle's less-than-stellar reputation, describing it as potentially "the ugliest Jeep ever made." However, Fred and his team were determined to reimagine the CJ10, merging it with a JL 4-door chassis to modernize and enhance its appeal.
Fred Williams: A Name to Remember
Fred Williams is no stranger to Off-Road enthusiasts. With a decade of experience as a technical editor at Petersen's 4-Wheel Off-Road magazine and a significant role in the popular show "Dirt Every Day," Fred has earned a special place in the hearts of many fans. The series ran for over a decade, bringing joy and knowledge to fans of off-road vehicles. However, disappointment struck in 2023 when the show was not renewed, leaving a gap in the hearts of viewers.
Inspiring the Off-Road Community
Williams’s contributions were acknowledged when he received the Off-Road Motorsports Hall of Fame Impact award in 2019. This prestigious award highlights individuals who have significantly impacted the Off-Road industry, making Williams’s partnership with Steer Smarts a meaningful endeavor. Andy Perry, representing Steer Smarts, expressed excitement about the collaboration, emphasizing their goal to inspire others within the community.
Showcasing Innovation
According to Andy Perry, the CJL10 build will inspire others to explore the potential of the Jeep CJ10, often viewed as unconventional. By demonstrating what can be done with this unique vehicle, they hope to motivate fellow enthusiasts to embark on their own restoration projects. The showcase not only highlights the innovative capabilities of Steer Smarts' products but also serves as a testament to creative engineering.
Visit Us at SEMA 2024
The anticipated CJL10 build will be prominently displayed in the Dana/Spicer booth (#60061) in West Hall from November 5 to November 8.
Steer Smarts is rooted in a long-standing tradition of quality and performance. The team, comprising passionate enthusiasts and skilled engineers, is dedicated to delivering top-notch steering and chassis components. With a history that spans over a century of collaboration with major automotive manufacturers, Steer Smarts represents the perfect blend of original equipment (O.E.) quality and high-performance standards.
Frequently Asked Questions
What is the CJL10 build?
The CJL10 is a reimagined Jeep CJ10 airplane tug transformed into a modern vehicle by Steer Smarts and Fred Williams.
Where can I see the CJL10?
The CJL10 will be displayed at SEMA 2024 in the Dana/Spicer booth (#60061) in West Hall.
Who is Fred Williams?
Fred Williams is a well-known figure in the Off-Road community, recognized for his work as a technical editor and host of "Dirt Every Day."
What is Steer Smarts known for?
Steer Smarts specializes in heavy-duty steering and chassis components, providing high-quality products for the automotive industry.
How can I learn more about Steer Smarts?
Visit Steer Smarts' website or follow their social media channels for the latest updates and information.
