Static Media's Exciting New Venture
Static Media has officially acquired and relaunched PlanetWare, an esteemed travel site that has been a trusted resource for travel enthusiasts. With this strategic move, Static Media aims to further solidify its presence in the travel sector, catering to a diverse array of travel seekers.
What This Acquisition Means
The acquisition of PlanetWare not only broadens Static Media's expansive portfolio but also enhances its commitment to providing high-quality travel content. This move positions PlanetWare among other reputable brands within Static Media, including The List, Tasting Table, House Digest, Chowhound, and TVLine, contributing to a staggering audience reach of over 220 million visits each month.
Revitalizing PlanetWare's Legacy
By rekindling PlanetWare's relationship with its loyal audience and attracting new readers, Static Media plans to deliver a robust platform filled with expert travel tips and incredible destination recommendations. The platform is designed for every traveler, whether you’re looking for hidden gems off the beaten path or iconic global experiences.
Cementing a Strong Position in Travel
This acquisition is a significant move for Static Media as PlanetWare becomes its fourth travel brand, joining well-established names like Islands, Explore, and Outdoor Guide. This expansion aligns strategically with Static Media’s growth goals in the travel industry, which remains a key area of interest and opportunity.
Leadership Insights
Reggie Renner, the CEO and co-founder of Static Media, shared insight into this pivotal acquisition, stating, "Our aim is to serve PlanetWare's loyal readers while establishing Static Media's brands as essential resources for all things travel. We are dedicated to highlighting expert insights and unforgettable travel experiences. Although PlanetWare was inactive prior to this acquisition, we are committed to revitalizing the platform with high-quality content that draws in new, enthusiastic readers.”
About Static Media
Founded in 2012, Static Media stands out as a leading digital media company. With a diverse range of 31 brands under its umbrella, the company offers audience-driven content that exceeds 220 million monthly visits. Static Media excels in delivering real-time news, original insights, and expert advice across a multitude of topics. Headquartered in Indianapolis, the company boasts a skilled workforce of over 200 employees, primarily consisting of editorial and creative teams, all working together in a virtual-first environment to create and distribute engaging content.
Discover More
For further information about Static Media and its subsidiaries, visit their website at www.static.com and explore the rich array of content they provide.
Frequently Asked Questions
What is the significance of Static Media acquiring PlanetWare?
This acquisition enhances Static Media's portfolio in the travel vertical, allowing for a broader range of content targeted at various types of travelers.
How will PlanetWare benefit from this acquisition?
PlanetWare will benefit from Static Media's marketing reach and resources that will help to revive its brand and engage both existing and new audiences.
What types of content can readers expect from PlanetWare?
Readers can expect high-quality travel tips, expert destination advice, and inspiring content designed to enhance their travel experiences.
How many brands does Static Media currently operate?
Static Media operates a total of 31 brands, providing diverse content across various topics.
What is the focus of Static Media's travel-related content?
The focus is on delivering expert insights and inspiring stories that cater to all aspects of travel, from planning to experiencing adventures.