Starlite Media Appoints Brian Dunphy as CCO
Starlite Media, a powerhouse in shopper marketing and out-of-home advertising, has appointed industry seasoned professional Brian Dunphy as the Chief Commercial Officer. With an impressive background in mobile technology, AdTech, and omnichannel media strategies, Dunphy is poised to propel Starlite Media's initiatives in the digital-out-of-home (DOOH) sector.
Expanding the DOOH Network
The company's expansive network features more than 650 premium large-format DOOH screens, complemented by 6,000 static advertising faces located at high-traffic shopping centers across key markets. In pursuit of further growth, Starlite Media is set to escalate its DOOH network to a remarkable 5,000 screens within the next couple of years. This ambitious plan is backed by a significant investment collaboration which enhances their capabilities in delivering targeted advertising solutions.
Visionary Leadership
Harold Lueken, CEO of Starlite Media, expressed excitement over Dunphy's arrival. Lueken elaborated that Dunphy's extensive experience in mobile technology and data services aligns seamlessly with Starlite's goal to present innovative, omnichannel marketing solutions. These solutions are designed to connect brands with consumers in the physical marketplace by utilizing the company’s full-motion video digital displays.
Confidence in Future Growth
Del White, SVP of Quantela, shared his enthusiasm for Dunphy’s hiring, emphasizing that bringing in industry experts strengthens confidence in Starlite Media's promising future. White affirmed that Dunphy's expertise in leveraging data and analytics is perfectly aligned with their mission to enhance Starlite’s standing in the market.
Dunphy's Career Background
Dunphy's career trajectory encompasses significant leadership roles at prominent organizations such as Catalina, Verve Mobile, Gimbal, and Qualcomm, where he honed his skills in data-driven, omnichannel advertising strategies. In his new role at Starlite Media, he will oversee a range of functions including sales, marketing, and business development, with a focus on strengthening partnerships and maximizing the capabilities of the company’s digital network.
Commitment to Innovation
Dunphy expressed his enthusiasm for Starlite Media, particularly its ability to engage shoppers strategically along their path to purchase. He is eager to push the boundaries of innovation in the DOOH space, envisioning Starlite as an integral part of every brand's marketing strategy.
About Starlite Media
Starlite Media is recognized as a leading digital out-of-home advertising network. The company’s strategically positioned displays in outdoor shopping centers are anchored by high-traffic necessity retailers, providing essential goods and services to communities. With a goal to expand its presence significantly, Starlite Media plans to add more digital displays in prime U.S. markets, enhancing visibility and engagement for advertisers.
Frequently Asked Questions
Who is Brian Dunphy?
Brian Dunphy is the new Chief Commercial Officer of Starlite Media, with extensive experience in mobile technology and data-driven advertising strategies.
What is Starlite Media's business focus?
Starlite Media specializes in digital-out-of-home advertising, offering innovative visibility for brands in high-traffic shopping locations.
How is Starlite Media expanding its network?
Starlite aims to grow its DOOH network to 5,000 screens within two years, emphasizing partnerships and advanced technology to enhance their services.
What industries does Starlite Media target?
Starlite's advertising network primarily services industries related to retail, healthcare, and consumer services, ensuring high engagement with shoppers.
What impact will Dunphy have at Starlite Media?
With his background in data and technology, Dunphy is expected to enhance Starlite Media’s strategies in reaching consumers effectively through omnichannel marketing solutions.
