Starboard Resort's Exciting New Venture in Retail
Starboard Resort has taken a significant leap forward by officially entering the land-based retail market with the debut of its first boutiques. Partnering with Westgate Resorts in Las Vegas, Starboard Resort aims to transform the shopping experience for both guests and locals. The three newly opened shops—Luxe by Starboard, The Edit by Starboard, and Baubles by Starboard—are meticulously designed to provide an immersive retail destination, showcasing curated assortments and engaging activations.
Expanding Retail Horizons
With a rich history of creating unforgettable retail experiences for cruise operators, Starboard Group is now broadening its horizons by launching an innovative retail division. By collaborating with a variety of luxury, family, spa, ski, and beach resorts, Starboard Resort is on a mission to elevate retail offerings in these environments. The company relies on its extensive experience, cutting-edge technology, and established partnerships with leading luxury brands to cultivate engagement and foster loyalty among resort guests.
Creating Memorable Shopping Experiences
Lisa Bauer, President and CEO of Starboard Group, emphasized the need for unique retail experiences, noting that vacationers often seek memorable shopping opportunities during their trips. She expressed enthusiasm about the new boutiques, stating that this expansion is a vital step towards providing elevated retail options for guests at vacation resorts. As they embark on this journey, they aim to enhance the offerings available to both resort visitors and local shoppers alike.
The Boutique Experience
The launch of the retail operation comes at a time when the leisure travel market continues to grow, with vacation spending expected to rise significantly. Travelers are increasingly prioritizing personalized and experiential shopping, often making their trips around special occasions or milestones they wish to commemorate with meaningful purchases. Thus, Starboard Resort's expansion into land-based retail couldn’t have come at a better time, aligning perfectly with market trends and consumer preferences.
Introducing the New Boutiques
The boutiques at Westgate Las Vegas are designed around distinctive themes. Luxe by Starboard serves as a premier luxury destination, presenting fine jewelry, diamonds, and vintage designer bags within its striking glass-enclosed space. The Edit by Starboard caters to trendsetters with fashionable attire for various occasions, alongside a collection of sought-after accessories. Meanwhile, Baubles by Starboard offers a unique selection of fashion jewelry and customization options, enabling guests to create lasting memories through personalized pieces.
Innovative Retailtainment
Starboard Resort aims to create bespoke shopping experiences tailored to each vacation destination. The new boutiques at Westgate Las Vegas are equipped with innovative services that enhance the shopping journey. Personal shopping appointments at Luxe by Starboard, engaging photo opportunities at The Edit by Starboard, and charm customization at Baubles by Starboard exemplify how the brand is redefining what retail can offer.
A Commitment to Unique Experiences
Cami Christensen, President and General Manager at Westgate Las Vegas, expressed excitement about the partnership with Starboard Resort. The new boutiques will introduce an elevated shopping experience that resonates with the vibrant culture of Las Vegas while offering curated selections that reflect luxury and sophistication. Together, they are set to deliver memorable retail moments that enhance guests’ overall experience.
About Starboard Group
For decades, Starboard Group has been a leader in vacation retail at sea, with a legacy of curating shopping experiences onboard renowned cruise lines. Moving forward, the company is committed to extending their unique retail magic to land-based operations, thereby enriching the shopping experience in resort environments. This evolution, capturing the essence of their maritime heritage while embracing opportunities for resort-based shopping, positions Starboard Group as an innovator in the retail landscape.
Frequently Asked Questions
What types of boutiques has Starboard Resort opened?
Starboard Resort launched three boutiques: Luxe by Starboard, The Edit by Starboard, and Baubles by Starboard at Westgate Las Vegas.
How does Starboard Resort enhance the shopping experience?
They offer personalized services, luxury selections, and engagement opportunities that create unique shopping experiences for guests.
What is the focus of Starboard Resort's retail strategy?
The focus is on providing memorable and elevated retail options tailored to vacationers and local consumers at resort locations.
Who is involved in the partnership with Starboard Resort?
Starboard Resort partners with Westgate Resorts in Las Vegas for its initial boutique offerings.
Why is this expansion important for Starboard Resort?
This expansion marks a significant step for Starboard Resort, enabling them to apply their cruise retail expertise in the land-based market.
