Springbig Strengthens Leadership with New Appointment
Springbig Holdings, Inc. has made a significant announcement: Marc Shiffman is now part of its board of directors, stepping in as the Lead Independent Director. Renowned for its innovative SaaS-based marketing solutions, Springbig plans to utilize Shiffman’s extensive experience to fuel future growth and boost its market presence.
Introducing Marc Shiffman
Marc Shiffman brings a wealth of expertise with him. He previously held the position of CEO at SMS Assist, a property technology firm recognized for its outstanding service. His career there is particularly impressive; he rose through the ranks from CFO to President and then to CEO, successfully guiding SMS Assist through a crucial sale to Lessen, Inc. in 2023. This strategic decision solidified the combined company’s status as a leader in the property services management technology arena.
Vision for Growth
Following this new appointment, Jeffrey Harris, CEO and Chairman of Springbig, expressed his optimism about Shiffman's potential contributions. Harris highlighted the numerous opportunities Springbig has to build on its current success within the cannabis industry and to venture into regulated markets that can greatly benefit from robust loyalty and communication programs.
Marc Shiffman's Academic and Professional Background
Shiffman's academic qualifications are noteworthy. He earned his bachelor's degree in economics from the Wharton School at the University of Pennsylvania and an MBA from the University of Chicago Booth School of Business. Beyond his corporate roles, he’s also a member of the Chicago Innovation Board of Advisors, where he actively contributes to industry innovation.
Board of Directors Changes
This transition also brought news of Shawn Dym's resignation. His decision was based on a commitment to securing the best strategic fit for Springbig's future, thereby allowing Shiffman to lend his expertise for business development. Harris expressed gratitude for Dym's significant contributions during his time, especially in relation to the financing efforts earlier this year.
Current Board Composition
The current board of directors showcases a diverse range of talent, including Sergey Sherman, Matt Sacks, Mark Silver, and Marc Shiffman, all collaborating alongside Jeffrey Harris. Additionally, Sergey Sherman leads the Audit Committee, with Shiffman also providing valuable insights.
About Springbig
Springbig stands out as a leading software platform offering effective customer loyalty and marketing automation solutions specifically designed for retailers and brands in the United States and Canada. The company bridges the gap between consumers and businesses, facilitating engagement through SMS marketing, emails, customer feedback systems, and loyalty programs. With a focus on maintaining consistent communication, Springbig aims to enhance customer retention and drive foot traffic to retail outlets. Furthermore, the company provides analytics and reporting tools that help clients gain deeper insights into their consumers' habits and preferences.
Frequently Asked Questions
What role will Marc Shiffman play at Springbig?
Marc Shiffman will take on the role of Lead Independent Director, leveraging his vast experience to help guide Springbig's strategic direction.
What is Springbig's primary business focus?
Springbig specializes in delivering SaaS-based marketing solutions and customer loyalty programs, primarily targeting retailers and brands within the cannabis industry.
What significant changes occurred on the board?
With Marc Shiffman's appointment, Shawn Dym has stepped down, allowing for a new perspective in the company's leadership.
Where did Marc Shiffman previously work?
Before joining Springbig, Marc Shiffman was the CEO of SMS Assist, where he played a key role in the company's growth.
How does Springbig support customer engagement?
Springbig enhances customer engagement through SMS marketing, email communication, customer feedback systems, and effective loyalty programs, ensuring businesses maintain strong connections with their consumers.
