Exciting Returns for Access LIVE in Las Vegas
The Premier Wine and Spirits Event is set to return to Las Vegas from February 2 to February 5, uniting industry leaders for an enriching experience.
Gathering Under the Theme 'Beyond the Glass'
Wine & Spirits Wholesalers of America (WSWA) has unveiled its programming highlights for Access LIVE 2026, the annual industry gathering at Caesars Forum. The event aims to forge connections across the beverage alcohol sector, inviting wholesalers, suppliers, and retailers to engage in networking and deal-making.
WSWA President and CEO Francis Creighton expresses excitement about hosting a diverse range of industry veterans and innovative brands. He notes the importance of this event in showcasing leadership within the beverage alcohol landscape.
Opening Dynamic Sessions
Access LIVE kicks off with influential remarks from WSWA Board Chair Cutter Smith, who serves as President of Eder Bros., Inc., along with insights shared by Francis Creighton. Attendees can expect discussions on current industry trends and challenges.
The session will feature a "SipSource Trends Update," where you will find analysts delving into the latest data and insights regarding market projections.
Panel Discussions and Insights
A much-anticipated panel titled "Consumer Engagement Tactics for Today's Market" will comprise industry leaders sharing strategies on adapting to consumer preferences. Key contributors to this session include Faud Hannon from DoorDash and Rick Tigner from Jackson Family Wines, who will discuss how evolving consumer choices impact strategies in the beverage arena.
Closing the introductory session is a unique fireside chat with Stan Hastings, CEO of Moon Distributors, and NFL Hall of Famer Terry Bradshaw. Attendees will have the opportunity to gain wisdom from Bradshaw's journey in building his bourbon whiskey brand.
WSWA's Brand Battle Returns
The iconic Brand Battle competition, reminiscent of Shark Tank, will once again grace the Main Stage. Emerging brands will present their products to a panel of established industry experts, showcasing innovation and entrepreneurial spirit among competitors.
This Year’s Noteworthy Contestants
Featured brands in this year's competition include Oishii Spritz, led by CEO Buzzy Sklar, and Dulce Oro, represented by Founder Jordan Anderson. Other contenders include aryloom, Edmonds Honor Vanilla Madagascar Bourbon, Ice & Co Southern Hard Tea, and Culch Vodka, backing their offerings with passionate founders.
Educational Workshops and The Hub
On Wednesday, WineForward will host a symposium that provides an in-depth look into the beverage industry's evolving landscape. It promises valuable discussions on emerging trends and consumer behaviors, presenting insights that matter to all attendees.
Located centrally in the exhibit hall, The Hub will serve as an interactive platform where brands can develop and enhance their journey in the beverage industry. Here, attendees can engage in:
- The Content Lab: A studio environment designed for creating high-quality photos and videos.
- Brand Building Bar: Personalized strategy sessions led by seasoned professionals.
- Mixology Workshops: Daily interactive demonstrations for all attendees, promoting engagement through hands-on experiences.
Gratitude to Sponsors
WSWA extends sincere thanks to all sponsors who support Access LIVE. Their contributions help facilitate valuable connections within the beverage alcohol industry.
To learn more about Access LIVE, prospective attendees are encouraged to register and learn about sponsorship opportunities on their official platform.
Frequently Asked Questions
What is Access LIVE 2026?
Access LIVE 2026 is a premier event for the beverage alcohol industry, uniting wholesalers, suppliers, and retailers for networking and learning.
Where will Access LIVE 2026 be held?
The event takes place at Caesars Forum in Las Vegas, offering a central hub for the industry.
What is the theme for this year's Access LIVE?
This year’s theme is 'Beyond the Glass,' emphasizing connections and insights beyond traditional boundaries in the industry.
Who are some of the key speakers at the event?
Some notable speakers include WSWA President Francis Creighton, Cutter Smith of Eder Bros., and Terry Bradshaw, providing various insights from their respective fields.
What can attendees expect from the workshops?
Attendees are invited to interactive sessions focusing on the latest trends in the beverage market, alongside opportunities for direct engagement with industry experts.
