Celebrating LaFontaine Mitsubishi's Commitment to Community
LaFontaine Mitsubishi stands out not just as a car dealership, but as a beacon of hope and support within its community. This partnership with Mitsubishi Motors North America, Inc. (MMNA) is exemplified by their 45 years of dedication to the people they serve. In these challenging times, they are a true example of how businesses can positively impact their surroundings.
Harnessing Community Connections
A hallmark of LaFontaine Mitsubishi's approach to business is their commitment to fostering relationships. They have recently opened showrooms, showcasing their vehicles and services, which serve to bring the community together. With the LaFontaine Automotive Group being the 30th largest dealer group in the U.S., they operate across numerous locations, employing almost 3,000 individuals. This growth is a testament to their adaptability and focus on personalized service.
The LaFontaine Family Philosophy
At the core of LaFontaine's success is the philosophy championed by the LaFontaine family. They believe in establishing lifelong connections with customers. The motto is clear: "The LaFontaine Family Deal; it’s not just what you get, it’s how you feel." This perspective ensures that every customer feels valued and understood, whether they are buying their first car or a family vehicle.
Insights from Max Muncey
As the Director of Corporate Communications at LaFontaine Mitsubishi, Max Muncey has been pivotal in conveying the group's ethos to a wider audience. His experiences provide an interesting glimpse into how LaFontaine established itself in a competitive market. It all began over four decades ago when Michael and Maureen LaFontaine took a leap of faith, starting their first dealership amidst the hustle and bustle of Dearborn, MI.
Overcoming Early Challenges
With the odds stacked against them, LaFontaine's founders faced significant challenges. The area was dominated by well-known domestic brands, but what set them apart was their fierce dedication. Mike LaFontaine's affinity for automobiles combined with Maureen’s community spirit laid a solid foundation for success. As the story goes, Maureen would visit local businesses, building relationships right from the start.
Transformative Leadership and Growth
Fast forward to today, and the LaFontaine Automotive Group boasts an impressive lineup, expanding from just two stores to an expansive 43 locations over the years. Ryan and Kelly LaFontaine now lead the charge, driven by a vision that not only values the business side but emphasizes community engagement. Ryan spearheads acquisitions and oversees business operations, while Kelly ensures that the legacy of community service continues to thrive.
Looking Ahead with Enthusiasm
With their recent ventures, including the opening of Mitsubishi stores, LaFontaine is poised for even more growth. Their goal is to become the number one Mitsubishi retailer in the country. This ambition is coupled with an eagerness to introduce the Mitsubishi brand to a wider audience, enhancing perceptions through exceptional customer service and high-quality vehicles.
LaFontaine Mitsubishi is committed to providing an outstanding experience, regardless of whether customers are interested in a budget-friendly vehicle or a luxury exotic. Their focus on customer satisfaction remains paramount, making each guest's experience unique and tailored to individual needs.
About Mitsubishi Motors North America
MMNA oversees the promotion of Mitsubishi vehicles across a network of about 330 dealer partners. The company is on the cusp of a significant transformation with their new five-year business strategy, known as "Momentum 2030." This plan embodies a complete refresh of the vehicle lineup, aimed at introducing innovative technologies and models to the market annually.
Headquartered in Franklin, Tennessee, MMNA operates further afield with corporate entities in various states, underscoring their expansive reach and influence in the automotive industry. Their commitment to enhancing both product offerings and customer service ensures that they maintain robust growth and relevance in a rapidly changing market.
Frequently Asked Questions
1. What makes LaFontaine Mitsubishi stand out?
LaFontaine Mitsubishi's focus is on community involvement and personalized customer experiences, making them a notable name in the automotive industry.
2. How many locations does LaFontaine Automotive Group operate?
LaFontaine Automotive Group has expanded to 43 locations, showcasing their significant growth in the automotive market.
3. Who currently leads LaFontaine Automotive Group?
Ryan LaFontaine serves as CEO, while Kelly LaFontaine is the Vice President, both continuing the family legacy.
4. What is the goal of "Momentum 2030"?
"Momentum 2030" aims to transform Mitsubishi's product lineup and improve retail model efficiency to enhance customer experience.
5. What is the underlying philosophy at LaFontaine Mitsubishi?
The LaFontaine ethos centers around building long-lasting relationships with customers, all while prioritizing community engagement.
