Sportsman’s Warehouse Welcomes Ryan Carroll
Sportsman’s Warehouse Holdings, Inc. (NASDAQ: SPWH) proudly announces the appointment of Ryan Carroll as the new VP of Performance Marketing. This strategic move is aimed to strengthen the company’s brand management, creative strategies, and integrated marketing efforts. Carroll will report directly to Susan Sanderson, the SVP of Marketing, Ecommerce, and Loyalty, marking a pivotal moment for Sportsman’s Warehouse.
Bringing Expertise to the Forefront
Susan Sanderson expressed her enthusiasm over Carroll’s arrival, highlighting his impressive background in retail marketing. "We are thrilled to have a talented marketer like Ryan join our team as we focus on transforming Sportsman’s Warehouse," she said. Carroll’s extensive experience includes demand generation, direct-to-consumer media, data analytics, and media activation. His proven track record in these areas is expected to drive market share expansion and contribute to the company’s growth objectives.
Ryan Carroll’s Impressive Background
With a career spanning over two decades in retail performance marketing and growth strategy, Ryan Carroll has made significant contributions to various well-known brands including Mercedes-Benz, Macy’s, and Peloton. His familiarity with full-funnel marketing and ability to establish measurable ROI for both mid-sized and enterprise businesses are among his greatest assets. Having previously owned a full-service marketing agency and led an enterprise portfolio within the Omnicom network, Carroll is poised to implement scalable growth strategies at Sportsman’s Warehouse.
Vision and Strategic Goals
Carroll shared his excitement about his new role, mentioning his dedication to reinvigorating the brand’s presence in the outdoor retail market. "Sportsman’s is a staple in the category. I aim to enhance its branding as the leading outdoor specialty retailer in the country," Carroll stated. His deep passion for outdoor activities, combined with a strategic growth mindset, informs his vision for expanding the business while ensuring a predictable and profitable growth model.
About Sportsman’s Warehouse Holdings, Inc.
Sportsman’s Warehouse Holdings, Inc. is dedicated to serving outdoor enthusiasts of all experience levels, from seasoned veterans to first-time adventurers. The company’s mission is to provide exceptional gear and outstanding service to create lasting outdoor memories for all consumers.
Investor Relations and Contact
For more information regarding press releases and additional insights about the company, please visit the Investor Relations section of their website at www.sportsmans.com.
Investor Contact:
Riley Timmer
Vice President, Investor Relations
Sportsman’s Warehouse
(801) 304-2816
investors@sportsmans.com
Frequently Asked Questions
What is Ryan Carroll's role at Sportsman's Warehouse?
Ryan Carroll has been appointed as the VP of Performance Marketing to lead brand management and marketing strategies.
What experience does Ryan Carroll bring to his new position?
Carroll has over 20 years of experience in retail marketing, working with notable brands such as Peloton and Mercedes-Benz.
What are the goals of Sportsman’s Warehouse with Carroll onboard?
The main goals include transforming the brand and enhancing its market share in the outdoor retail category.
How does Sportsman’s Warehouse aim to engage outdoor consumers?
By leveraging Carroll's marketing expertise, Sportsman's Warehouse aims to attract and effectively engage a broader range of outdoor enthusiasts.
Where can I find more information about Sportsman’s Warehouse?
Additional information can be found on their official website in the Investor Relations section.
