Enhancing the Bundesliga Experience with Sportradar
Bundesliga International is excited to announce its partnership with Sportradar Group AG to enrich the viewing experience for fans and bettors alike. This collaboration aims to introduce innovative solutions that enhance the overall engagement with the sport. The integration of exclusive data and advanced technology will significantly elevate the experience starting from the 2025-26 season.
Longstanding Partnership in Sports
Sportradar and Bundesliga International have enjoyed a fruitful partnership since 2005. With a wealth of data collected from approximately 3.6 million data points per match, this collaboration is geared towards delivering an unmatched experience. The goal is not only to add more excitement to the matches but to transform how fans interact with soccer events.
New Betting Opportunities
One of the standout features of this new collaboration is the introduction of Live Player Markets. This innovative approach leverages real-time tracking data, allowing for approximately 240 additional betting opportunities per match. This significantly increases the excitement surrounding each game as fans can engage more actively during matches.
Next-Level Streaming Experience
In addition to betting enhancements, Sportradar is introducing 4Sight Streaming technology. This award-winning solution integrates AI-driven animated overlays alongside live streams, providing viewers with actionable insights that enhance their understanding of the game. Fans can now enjoy a more immersive experience while watching their favorite Bundesliga teams play.
Engagement Through Enhanced Features
Sportradar is also focused on keeping fans engaged through enhanced features like the Enhanced Live Match Tracker. This tool utilizes advanced tracking data and cutting-edge computer vision technology, allowing fans to experience in-play betting opportunities seamlessly integrated within betting apps. This makes following the action invigorating and interactive.
Commitment to Innovation
Patrick Mostboeck, SVP Fan Engagement at Sportradar, expressed excitement regarding this strengthened partnership. "We are thrilled to deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world. Together, we’ve developed innovative solutions that not only engage fans but also add significant value to the soccer ecosystem. The future looks bright as we continue to innovate together," he noted.
Broad Coverage of Soccer Events
As a leader in the sports data industry, Sportradar offers unparalleled coverage of over 150,000 matches annually across more than 900 soccer leagues. This extensive presence allows them to maintain industry-leading engagement and offer their clients a comprehensive soccer portfolio. Their dedication to technology and data has set a standard within the sports community.
Vision for the Future
CEO of Bundesliga International, Peer Naubert, elaborated on the importance of innovation in this partnership. "Bundesliga is always striving to innovate. Partnerships like this enable us to enhance our media product for both the betting and gaming industries. It’s about creating new ideas while staying ahead of the curve. The new products launching represent a significant step forward," he said.
Understanding Sportradar
Sportradar Group AG, established in 2001, is recognized as a leading global sports technology company. It creates engaging experiences for fans and bettors, and its market position allows it to provide a range of solutions across the sports, media, and betting sectors. Trusted partners include major sports federations such as the ATP, NBA, and UEFA, encompassing a vast array of sports events worldwide.
Contact Information
Sportradar Media Contact:
Sandra Lee - Media
sandra.lee@sportradar.com
Investor Relations:
Jim Bombassei - Investor Relations
J.Bombassei@sportradar.com
Frequently Asked Questions
What new products will Sportradar introduce for Bundesliga?
Sportradar is launching Live Player Markets, 4Sight Streaming, and Enhanced Live Match Tracker to enrich the fan experience and betting opportunities.
When will these products be available?
The new offerings are set to be implemented at the start of the 2025-26 Bundesliga season.
How does the Live Player Markets feature work?
It leverages real-time tracking data to create around 240 additional betting opportunities in each match, enhancing fan engagement.
What is 4Sight Streaming?
4Sight Streaming incorporates AI-driven overlays and insights into live broadcasts, aiding viewers' understanding of the match.
Who are Sportradar's key clients?
Sportradar's partners include major organizations like the ATP, NBA, NHL, and FIFA, covering numerous sports and events.
