Introducing Splash: The New Body Care Line for Kids
Splash is an innovative body care brand specifically designed for children aged four to ten, created by the makers of Tree Hut and Baby Magic. Aimed at filling the gap between baby products and more mature body care, Splash offers a fun, approachable option for kids and their families.
A Range of Exciting Products
The Splash collection includes a fantastic 2-in-1 Shampoo + Body Wash, a playful Bubble Bath complete with a bubble wand, and a Body Lotion. Each product features skin-safe formulas, delightful gummy bear scents, and vibrant, colorful packaging to make bath time truly inviting. Currently, these products are available online and will soon be found in various retail locations.
The Benefits of Splash Products
Splash was created to address the needs of kids who have outgrown baby products but are not quite ready for the more mature body care routines. The brand pairs dermatologist-tested ingredients with engaging experiences that encourage kids to take on their daily routines with enthusiasm. Splash transforms bath time from a mundane task into an enjoyable playtime activity, fostering independence and creativity in children.
A Unique Perspective on Bath Time
A study on modern parenthood indicated that many parents find everyday tasks like feeding and bathing their children more stressful than interactive play. With Splash, the aim is to make bath time an eagerly awaited part of the day. Lindsey Scales, the Director of Marketing, expressed this vision: "Kids want to have fun, they don't want to get clean, and at this age, they are starting to assert their independence and preferences." By creating products that feel like "big kid" options, Splash resonates well with both children and their parents.
Product Features
The product lineup includes:
- 2-in-1 Shampoo + Body Wash: This gentle formula cleanses both hair and skin in one step. Infused with Aloe Vera, Vitamin E, and Chamomile, it leaves skin comfortably clean.
- Bubble Bath: This bubbly bath experience is designed to be fun while gently cleansing the skin. It's enriched with Aloe Vera and Vitamin E, plus it comes with a bubble wand for extra enjoyment in the tub.
- Body Lotion: This lightweight, fast-absorbing lotion keeps young skin hydrated without greasiness. Its convenient pump design empowers kids to apply it independently.
Engaging Characters and More Fun
To enhance the playful experience, Splash introduces five characters, each with a unique personality that matches the brand's ethos. These characters serve to further engage children and make their bath time splashy and entertaining, enhancing their overall experience with the brand.
Safe and Gentle Ingredients
Splash products are formulated with skin-nourishing ingredients, all while being free from harmful sulfates, phthalates, parabens, and other disruptors. The brand is dedicated to crafting products that are hypoallergenic, vegan, and dermatologist-tested.
About Splash
Splash not only prioritizes fun and engagement but is firmly rooted in creating products suitable for all skin types while ensuring they are easy to use. The brand aims to make kids' body care an exciting adventure, transforming routine into play. With bright packaging and engaging experiences, Splash not only offers delightful products but also aims to redefine children's body care as something enjoyable and tailored for this age group.
Frequently Asked Questions
What is Splash?
Splash is a new kids' body care line formulated for children aged 4 to 10, offering fun and skin-safe products.
What products are included in the Splash collection?
The collection features a 2-in-1 Shampoo + Body Wash, a Bubble Bath, and a Body Lotion designed specifically for kids.
How do Splash products promote fun during bath time?
The products have playful packaging, fun scents, and engaging elements like a bubble wand that encourage kids to enjoy bath time.
Are Splash products safe for children?
Yes, Splash products are dermatologist-tested, vegan, and free from harmful chemicals, ensuring they are gentle on children's skin.
What age group is Splash intended for?
Splash is specifically designed for children who have outgrown baby products, typically aged from four to ten years old.
