Spiber Partners with JNBY Group for Sustainable Fashion
Spiber Inc., a leader in developing man-made protein fibers using advanced fermentation techniques, has excitingly announced a new partnership with JNBY Group, a prominent name in China's contemporary fashion landscape. This collaboration is particularly significant as it represents the debut use of Spiber's Brewed Protein™ fiber in products offered by a Chinese fashion brand.
Innovative Launch of Brewed Protein™ Fiber
In this groundbreaking collaboration, JNBY Group plans to introduce products under its flagship brands—JNBY and CROQUIS. These will be the first instances of items created with Spiber's Brewed Protein™ fiber offered by a Chinese fashion entity. The use of this innovative material showcases both brands' commitment to craftsmanship and originality within the fashion industry.
CROQUIS Brand Overview
CROQUIS, known for its architectural and intelligent design philosophy, offers refined styles tailored for modern urban lifestyles. In this partnership, the brand is set to push the boundaries of traditional menswear by incorporating Brewed Protein™ fiber into its fabric composition.
- Product: Double-faced wool coat
- Material: Blended with 10% Brewed Protein™ fiber and fine worsted wool
- Features: This fabric is engineered for superior comfort, stability, and enhances the minimalist design aesthetic that CROQUIS embodies.
JNBY Brand Insight
JNBY, the flagship label of the group, is defined by a spirit of intellectual independence and a commitment to experimental design. Their new coat infused with Brewed Protein™ fiber reflects this ethos, merging sustainable practices with high-quality fashion.
- Product: Wool coat
- Material: Super fine wool combined with Brewed Protein™ fiber
- Features: Combines luxury feel with innovative design, creating something exceptional for discerning customers.
Significance of Collaboration
This collaboration marks a pivotal moment in Spiber's trajectory within the fashion sector, transitioning from working solely with textile manufacturers to embracing direct partnerships with fashion brands that reach the consumer market. The aim here is not only to introduce a pioneering product but also to set a new standard in sustainability.
Commentary from JNBY Group
Webber Wu, JNBY Group's Marketing Director, commented on the collaboration, stating, "This initiative is poised to redefine the fashion industry, aligning perfectly with our mantra of 'Better Design, Better Life.' We take pride in launching products that are both premium and environmentally conscious."
Presentation at Shanghai Fashion Week
The partnership was highlighted during the prestigious Shanghai Fashion Week at the 2025 SHAN FUTURE FORUM. This event brought together diverse experts to discuss how fashion can innovate sustainably, positioning the industry for a transformative future.
Callie Clayton, Spiber’s VP of Global Apparel Product Sales, participated in a panel discussing future materials and sustainability in fashion. It was a unique opportunity to share insights and trends related to Brewed Protein™ fiber and its potential impact on the industry.
Future Perspectives and Commitment
The collaboration denotes a step forward for both companies, aligning with a broader mission of sustainable innovation in fashion. JNBY Group has reported achieving a goal of using 30% sustainable materials in its collections, further emphasizing the positive environmental impact of such initiatives.
As Spiber expands its presence in Asia and globally, it is committed to continuously enhancing material innovation, collaborating with brands that share their vision for sustainability. This partnership is not just about developing new products; it's about reshaping the fashion landscape for the better.
About JNBY Group
JNBY Group, founded in 1994, operates across various fashion segments, providing distinct styles that appeal to different consumer demographics. It encompasses multiple brands, including womenswear, menswear, rights aimed at kids and home goods, all reflecting a commitment to quality and aesthetic appeal.
About Brewed Protein™ Fiber
Brewed Protein™ fiber is a pioneering material offering a sustainable alternative to traditional textiles. Its development is rooted in responsible production methodologies, making it a game changer in addressing environmental and welfare concerns in the textile industry.
About Spiber Inc.
Spiber is a visionary company based in Japan, dedicated to redefining sustainability in materials through innovative biotechnology. Established in 2007, it focuses on creating high-performance, adaptable materials that cater to various industries, with an emphasis on textile applications.
Frequently Asked Questions
What is Brewed Protein™ fiber?
Brewed Protein™ fiber is a plant-based material produced via fermentation technology, aiming to offer sustainable solutions within fashion and textiles.
Who are the brands involved in this collaboration?
The collaboration involves Spiber and JNBY Group, with its two brands: CROQUIS and JNBY.
What products will be released through this partnership?
Products include coats designed for both the CROQUIS and JNBY brands, incorporating Brewed Protein™ fiber.
How does this collaboration benefit sustainability in fashion?
The partnership introduces a pioneering sustainable material, helping to lessen environmental impacts compared to traditional materials.
When was the collaboration announced?
The partnership and its products were recently launched at Shanghai Fashion Week during the 2025 SHAN FUTURE FORUM.
