Sparta Partners with Agillic to Enhance Personalized Communication
Sparta is utilizing Agillic to elevate personalized communication for over 250,000 participants in annual events, while also improving operational efficiency to allocate more resources towards creative content.
About Sparta Athletics Club
Established in 1898 in Østerbro, Sparta stands as Denmark’s largest running and athletics club and ranks among the world’s leading race organizers. The club is dedicated to promoting and developing athletics and running for individuals of all ages, whether at an elite level or grassroots. Sparta is renowned for hosting major events such as the Copenhagen Marathon, CPH Half, and the DHL Relay in Copenhagen. Furthermore, the club offers operational services to third parties and has successfully organized high-profile events like the Royal Run and the Tour de France single start in Copenhagen.
Communication Solutions with Agillic
As Sparta engages with tens of thousands of participants, the club identified the necessity for a robust communication flow to provide more pertinent information to its members, race participants, and the wider public. By leveraging Agillic’s adaptable no-code data model, Sparta aims to effectively segment and target its communications for a more personalized experience.
Insights from Leadership
Bodil Kjærgaard, Head of Communications at Sparta, shares, "We are a relatively small organization with high ambitions and a lot to convey, share, and communicate. As our events continue to grow in number and scale, we want our communication to reflect the professionalism of our event execution. With Agillic, we have a powerful platform that allows us to work with data, automate our processes, and concentrate on delivering more relevant, targeted content. This is a significant motivator for our team internally, and most importantly, it enhances the experience for our recipients in a more personal way."
Agillic’s Contribution
Emre Gürsoy, CEO of Agillic, comments, "Sparta has a rich history and a proven track record of nurturing athletes, including many Nordic champions, a world record holder, and participants in over 10 Olympic Games. It serves as a talent incubator, much like how Agillic functions as a growth engine for businesses. We are excited for Sparta to utilize our expertise in subscription-based business models and the fitness sector. Their dedication to highly personalized communication is commendable, ensuring the right motivation and services for their members, and we look forward to enhancing their membership experience together."
Contact Information
For additional information, please reach out to:
Emre Gürsoy, CEO, Agillic A/S
+45 3078 4200
emre.gursoy@agillic.com
About Agillic A/S
Agillic (Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish software company that offers brands a platform to harness data-driven insights and content for creating, automating, and sending personalized communications to millions. Headquartered in Copenhagen, Denmark, Agillic also has teams in Germany, Norway, and Romania.
Frequently Asked Questions
What is Sparta's primary focus as a club?
Sparta is dedicated to promoting and developing athletics and running as both elite and grassroots sports for individuals of all ages.
How does Agillic support Sparta's communication strategy?
Agillic offers a flexible no-code data model that enables Sparta to effectively segment and target their communications.
What major events does Sparta organize?
Sparta organizes several prominent events, including the Copenhagen Marathon and the DHL Relay.
What benefits does Sparta seek from its partnership with Agillic?
Sparta aims to enhance personalized communication and improve operational efficiency, allowing them to focus more on creative content.
Who can be contacted for more information about the partnership?
For further inquiries, Emre Gürsoy, the CEO of Agillic A/S, is available for direct contact.
