Sparta Partners with Agillic for Enhanced Communication
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Sparta Partners with Agillic to Enhance Personalized Communication
Sparta runs on Agillic to raise the bar on personalised communication to more than 250,000 annual event participants and for operational efficiency to free resources for more creative content.
About Sparta Athletics Club
Founded in 1898 in Østerbro, Sparta is Denmark’s largest running and athletics club and one of the world's largest race organisers. The club promotes and develops athletics and running as both elite and grassroots sports for all ages. Sparta is well-known for its major events, including the Copenhagen Marathon, CPH Half, and the DHL Relay in Copenhagen. Additionally, Sparta provides operational services for third parties and has organized high-profile events like the Royal Run and the Tour de France single start in Copenhagen.
Communication Solutions with Agillic
As Sparta engages tens of thousands of participants, the club recognized the need for a comprehensive communication flow to deliver more relevant information to members, race participants, and the general public. With Agillic’s flexible no-code data model and ability to segment and target 1:1 communication, Sparta aims to meet its ambitions effectively.
Insights from Leadership
Bodil Kjærgaard, Head of Communications at Sparta, expresses, "We are a relatively small organisation with high ambitions and a lot to say, share and communicate. With our events growing in numbers and size, we want our communication to match our professional event execution. With Agillic, we have a powerful platform to work with data, automate execution, and to focus our efforts on more relevant, targeted content. It is a big incentive for the team internally and, most importantly, enables a much better and more personal experience for our recipients."
Agillic’s Contribution
Emre Gürsoy, CEO at Agillic, remarks, "Sparta has a long tradition and track record for nurturing athletes, counting among its members numerous Nordic champions, a world record, and participation in more than 10 Olympic Games. An incubator of talent not too different from how Agillic is a growth engine for businesses. We’re excited for Sparta to leverage our experience within subscription-based business models and the fitness industry. We appreciate their commitment to highly personalised communication to ensure the right motivation and services and look forward to raising the bar on their membership experience together."
Contact Information
For further information, please contact:
Emre Gürsoy, CEO, Agillic A/S
+45 3078 4200
emre.gursoy@agillic.com
About Agillic A/S
Agillic (Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish software company that provides brands a platform for working with data-driven insights and content to create, automate, and send personalised communication to millions. Agillic is headquartered in Copenhagen, Denmark, with teams in Germany, Norway, and Romania.
Frequently Asked Questions
What is Sparta's primary focus as a club?
Sparta aims to promote and develop athletics and running as both elite and grassroots sports for all ages.
How does Agillic support Sparta's communication strategy?
Agillic provides a flexible no-code data model that allows Sparta to segment and target their communication effectively.
What major events does Sparta organize?
Sparta organizes several significant events, including the Copenhagen Marathon and the DHL Relay.
What benefits does Sparta seek from its partnership with Agillic?
Sparta seeks to enhance personalized communication and improve operational efficiency to focus more on creative content.
Who can be contacted for more information about the partnership?
For more information, Emre Gürsoy, the CEO of Agillic A/S, can be contacted directly.
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