Sovrn Appoints Will Duckworth as Chief Technology Officer
In an exciting turn of events for the publisher technology platform, Sovrn has officially appointed Will Duckworth as its new Chief Technology Officer. With a deep well of experience, Duckworth will lead the company's technology vision, data science projects, and engineering strategies from the Boulder office. He’ll collaborate closely with CEO Walter Knapp to drive innovation within Sovrn's offerings.
Duckworth's Background and Vision
Duckworth brings over thirty years of experience in both technology and advertising. Before his new role, he served as Senior Vice President and Head of Engineering at iSpot.tv, where he played a key role in creating an advanced SaaS platform focused on measuring TV advertising impressions and consumer engagement across multiple media formats like VOD and OTT. His expertise also encompasses significant engineering positions at well-known companies such as Amobee and comScore, providing him a solid understanding of real-world tech applications.
Dedication to Innovation
Expressing his enthusiasm about joining Sovrn, Duckworth remarked, "Sovrn is unlike any company I have ever worked for, as its core values are genuinely aligned with the customer. The trust and collaboration among the team members are evident, and I eagerly anticipate working together to boost our product offerings and maintain our competitive edge in the ever-evolving landscape of the open internet." This vision aligns perfectly with Sovrn's mission to help online creators maximize their earning potential while tackling the complexities of the digital ecosystem.
Recent Changes at Sovrn
Duckworth’s appointment comes just as Sovrn launches its Unified Optimization feature—an innovative service that streamlines the management of affiliate relationships for publishers, helping them achieve the highest possible earnings per click. This tool underscores Sovrn’s commitment to providing valuable solutions for its users.
Expanding Leadership Team
Sovrn has also recently bolstered its leadership team with significant appointments. Katie Derr steps into the role of Chief Financial Officer, and Trish Gerlitz has been named Chief People Officer. These strategic additions further reinforce Sovrn's foundation as it continues to innovate and succeed in the competitive publisher technology sector.
About Sovrn
Sovrn supports thousands of online publishers and creators by providing products and services that enhance their understanding and operations in the digital landscape. Headquartered in Boulder, Colorado, with additional offices in New York and London, Sovrn impacts the lives of over 500 million active consumers daily across more than 80,000 websites, mobile apps, and connected TV channels. With a rich history of leading in online publisher technology, Sovrn has earned recognition from various organizations for its commitment to transparency and anti-fraud initiatives in the advertising ecosystem.
Frequently Asked Questions
What is Sovrn?
Sovrn is a premier publisher technology platform designed to help content creators maximize their revenue through innovative solutions.
Who is Will Duckworth?
Will Duckworth is the newly appointed Chief Technology Officer at Sovrn, bringing extensive experience from the technology and advertising fields.
What did Duckworth do before Sovrn?
Before joining Sovrn, Duckworth was the SVP and Head of Engineering at iSpot.tv, where he developed cutting-edge advertising platforms.
What is Unified Optimization?
Unified Optimization is Sovrn's latest feature that enables publishers to efficiently manage all their affiliate relationships, enhancing their revenue potential.
Where is Sovrn's headquarters?
Sovrn is headquartered in Boulder, Colorado, with additional offices located in New York and London.
