Exciting Launch of Soubeyran Whisky in the U.S. Market
Innovative Cask Aging and Distinct Provençal Heritage Set to Capture American Whisky Enthusiasts
Crillon Importers is thrilled to introduce Soubeyran, an exceptional French single malt whisky hailing from Provence, to the U.S. market this fall. Crafted at the renowned Distilleries et Domaines de Provence located in Forcalquier, Soubeyran offers a fresh perspective to whisky enthusiasts by combining the unique Provençal terroir with innovative aging methods and traditional craftsmanship.
Distinctive Craftsmanship and Flavor Profiles
Made from 100% local Provençal barley sourced from regions historically recognized as "Soubeyran," the distillation process utilizes a continuous Armagnac still. This method enhances the whisky’s mouthfeel and reveals a deep, distinctive character. Soubeyran is carefully matured in a range of casks, including ex-Burgundy, Jura, Cognac, Tequila, and Islay Scotch, which infuse the spirit with a complex profile featuring fruit, floral nuances, peat, and spice.
Statements from Leadership
"We are incredibly excited to bring Soubeyran to the U.S. market," stated Daniel Tindal, General Manager and Sales Director of Crillon Importers. "Soubeyran represents a bridge between heritage and modern innovation through its unique cask aging process, drawing inspiration from the diverse terroirs of France. It embodies a refined experience for whisky lovers while embracing French culture, and we’re eager for American consumers to experience this exceptional whisky."
Heritage and Storytelling Through Packaging
The name Soubeyran is deeply embedded in local history, named after the historic Soubeyran Gate in Manosque and the fertile barley fields nearby. The whisky label represents this heritage with an elegant illustration of the medieval gate and four golden hands that symbolize the skilled artisans behind the whisky: the farmer, the brewmaster, the distiller, and the cellar master.
Soubeyran Whisky Collection
Consumers will be able to choose from several unique expressions:
- Soubeyran Signature: A balanced, subtly smoky whisky matured in ex-French wine and Islay casks. Priced at $36.99.
- Soubeyran Cognac Cask: Noted for its velvety texture and hints of dried fruit, matured in ex-Cognac casks, also priced at $36.99.
- Soubeyran Tequila Cask: Aged for seven years in ex-Tequila casks, offering a distinctive blend of agave sweetness and spice, priced at $49.99.
- Soubeyran French Oak: Aged for seven years in French oak, this variant delivers deep richness and toasted spice, priced at $49.99.
- Soubeyran Single Cask–Cask Strength: This limited edition showcases a cask strength bottling, available for $74.99.
Beginning this fall, Soubeyran will begin its rollout in significant U.S. markets such as New York, New Jersey, Massachusetts, Florida, and others, with hopes to expand further.
Explore More about Soubeyran Whisky
For additional information, consumers can follow Soubeyran on social media or explore the brand online.
Press Contact:
TOP SHELF PR / [email protected]
Jessica Burnett / 845-545-4326
About Crillon Importers
Crillon Importers elevates curiosity and craftsmanship, featuring niche spirits that encourage consumers to move beyond the conventional. As part of the prestigious Distilleries et Domaines de Provence network, Crillon remains devoted to curating extraordinary spirits enriched with cultural significance for discerning palates across the U.S. and Canada.
Frequently Asked Questions
What is Soubeyran whisky?
Soubeyran whisky is a French single malt crafted in Provence, known for its unique flavor profiles created from innovative cask aging techniques.
Where can I buy Soubeyran whisky?
Soubeyran whisky will be available in key U.S. markets, including New York, New Jersey, and Massachusetts, this fall.
What types of casks are used for aging Soubeyran whisky?
The whisky is aged in various types of casks, including ex-Burgundy, Jura, Cognac, Tequila, and Islay Scotch.
Who is behind the production of Soubeyran whisky?
Soubeyran is produced by Crillon Importers, which is part of the Distilleries et Domaines de Provence family, ensuring a blend of traditional craftsmanship and innovative distilling methods.
What makes Soubeyran whisky unique?
The whisky's distinctive flavors come from its use of local Provençal barley and its unique aging process, which incorporates a variety of cask types to create rich and complex flavor profiles.
