Transforming Hotel Marketing with Managed Email Campaigns
Sojern, the premier marketing platform tailored for the hospitality sector, is thrilled to unveil its latest service—fully managed email marketing campaigns. This addition to their multichannel offering is designed for hotels and is centered around a pay-for-performance model that focuses on generating direct bookings and fostering guest loyalty. The new service is currently available in the US and Canada, with plans for expansion to more countries in the near future.
The Power of Email Marketing for Hoteliers
Email campaigns are emerging as an invaluable asset for hoteliers seeking to connect with travelers and enhance loyalty throughout every stage of their journey—from initial awareness right through to post-stay engagement. With email marketing revenue projected to reach an impressive $17.9 billion by 2027, it's clear that this channel is on the rise. Yet, many hoteliers face significant challenges related to time, expertise, and budget constraints that impede their ability to execute effective email strategies.
Effortless Engagement with Sojern
The new managed service from Sojern empowers hoteliers to effortlessly orchestrate impactful email campaigns without needing extensive in-house resources. Leveraging Sojern's advanced AI-driven marketing platform, the service fuses the capabilities of the Guest Marketing Suite with the creative talents of professional email designers and copywriters. This ensures not only flawless campaign development and execution but also comprehensive performance tracking. Sojern's innovative email system integrates seamlessly with the hotel’s property management systems, unlocking critical guest insights that enable targeted, engaging email campaigns aimed at driving direct bookings.
The Importance of Personalization in Travel Marketing
Noreen Henry, Chief Revenue Officer at Sojern, emphasizes the growing demand for personalized experiences among today's travelers. With 90% of consumers expecting brands to understand their preferences, hoteliers must rise to the occasion by delivering tailored content that resonates with potential guests. Through Sojern’s managed email service, hotel marketers can deploy timely, brand-consistent communications that not only boost engagement but also encourage repeat visits. By overcoming traditional constraints regarding staffing and budget, hotels can build meaningful relationships with guests from their very first interaction.
Driving Direct Bookings
The hotel landscape is evolving as more establishments strive to minimize reliance on online travel agencies (OTAs). According to industry projections, by 2030, direct digital channels are expected to surpass OTAs in terms of booking volume. This shift is significant, with an estimated $409 billion in direct bookings as opposed to $333 billion from OTAs. Sojern's comprehensive email service assists hoteliers in maximizing this trend by delivering engaging campaigns that not only appeal to past customers but also help recapture any abandoned bookings.
Results-Driven Approach with Sojern
One of the key features of Sojern’s service is its performance-based pricing model. Instead of incurring initial costs, hotels only pay when results are achieved, thus alleviating the financial burden often associated with marketing campaigns. This unique approach, combined with Sojern's multichannel strategy, ensures that every marketing touchpoint integrates seamlessly, optimizing conversions effectively.
Conclusion and Additional Resources
Hoteliers looking to enhance their email marketing strategy can learn more about Sojern’s fully managed email service as part of their Commission solution. The opportunity to join the waitlist offers hotels the chance to stay ahead in an increasingly competitive market.
About Sojern
Sojern stands as the leading marketing platform dedicated to the hospitality industry, focusing on driving growth and profitability. Its sophisticated marketing tools provide unmatched traveler insights, audience targeting, and optimization—catering to over 10,000 travel marketers globally. Founded in 2007 and based in San Francisco, California, Sojern continues to expand its reach across various regions including Europe, the Middle East, and Asia Pacific, remaining committed to enhancing the travel industry's marketing strategies.
Frequently Asked Questions
What is Sojern's new email marketing service?
Sojern has introduced a fully managed email marketing service designed for hoteliers, focusing on driving direct bookings and guest loyalty.
How does the pay-for-performance model work?
Hoteliers only pay for the email marketing campaigns based on results, reducing upfront costs and associated risks.
What benefits does personalizing email marketing provide?
Personalizing email marketing helps meet consumer expectations for tailored experiences, leading to higher engagement and repeat bookings.
Why should hotels minimize dependence on OTAs?
Minimizing OTA reliance allows hotels to retain more revenue and foster direct relationships with guests, enhancing overall profitability.
Where can hotels learn more about Sojern's services?
Hotels can visit Sojern's website for detailed information and the opportunity to join the waitlist for the new email marketing service.
