Sojern Launches European Destinations Advisory Board
SAN FRANCISCO - Sojern, a leading AI-powered marketing platform designed for the hospitality industry, is excited to unveil its inaugural European Destinations Advisory Board. This initiative aims to produce innovative marketing solutions that cater to evolving challenges in the tourism sector. The board members, consisting of influential destination leaders from across Europe, convened in Paris recently, set to collaborate on promoting unique travel experiences.
Collaborating for Tourism Innovation
Sophie Mandrillon, Marketing & Partnership Director at Atout France, expressed enthusiasm for this collaboration. By working closely with Sojern, she emphasized the importance of leveraging innovative methods to showcase the diverse offerings of French destinations. This partnership is intended to enrich understanding of audience behavior and enhance the effectiveness of marketing campaigns.
Addressing Current Marketing Challenges
Luca Romozzi, Commercial Director for Europe at Sojern, highlighted the need for shared frameworks in audience measurement and sustainability communication. These topics are vital for reshaping destination marketing on a global scale, ensuring that Europe remains competitive. By bringing together diverse perspectives, Sojern aims to drive digital innovation and find co-created solutions to elevate the region's tourism strategy.
Introducing the 2025 Advisory Board Members
In a significant step forward, Sojern proudly introduced its inaugural board members for 2025, known for their expertise and commitment to advancing the tourism sector. Key members include:
- Emma Gordon, Senior Marketing Manager, Marketing Manchester
- Stefano Taddio, Digital Marketing Manager, Promoturismo Friuli
- Miguel Gallego, Head of Marketing & Communications, European Travel Commission
- Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland
- Costanza Giovannini, Project Leader, Visit Tuscany
- Eleni Mitraki, Director for Tourism Promotion, The Greek National Tourism Organisation
- Jana Štumpová Konicarová, Director of Marketing & Foreign Offices, Czech Tourism
- Eve Le Gall, Deputy Marketing Director, Atout France
- Charel van Dam, Marketing Director, The Netherlands Board of Tourism & Conventions
- Eliza Ferguson, Head of Consumer Marketing, London & Partners
This collective of experienced leaders is focused on addressing the complex needs of modern destination marketing while pushing for innovative solutions that enhance visitor engagement.
Sojern's Commitment to Industry Growth
Sojern's initiatives extend beyond individual destination support. The European Destinations Advisory Board aims to facilitate advancements in the travel industry as a whole. By promoting effective collaboration and utilizing co-op strategies and insights, Sojern aspires to elevate destination marketing, ensuring a robust flow of travelers and economic growth across Europe.
About Sojern
Founded in 2007, Sojern is a pioneering AI-driven marketing platform tailored for the hospitality sector. With a focus on amplifying growth and profitability, Sojern's smart marketing solutions empower travel marketers by providing essential tools needed to attract and engage travelers. With a global presence and more than 10,000 clients annually, Sojern remains a trustworthy partner in the travel marketing industry.
Frequently Asked Questions
What is the purpose of the European Destinations Advisory Board?
The board aims to foster collaboration among destination leaders and develop innovative marketing strategies to address the challenges faced in the tourism sector.
Who are the members of the 2025 advisory board?
The board includes industry experts from various organizations across Europe, each committed to enhancing the tourism experience.
How does Sojern support destination marketing?
Sojern offers AI-powered marketing solutions that help destination marketers identify and engage ideal travelers while providing valuable insights into audience behavior.
What are the key themes the board will focus on?
The board will work on areas such as audience measurement, sustainability communication, and AI-led personalization to improve destination marketing efforts.
When was the European Destinations Advisory Board established?
The board was officially introduced in 2025 as part of Sojern's commitment to enhancing tourism marketing in Europe.
