Sojern and Cloudbeds Unite for Hotel Technology Integration
In an exciting new partnership, Sojern, a frontrunner in digital marketing for travel, and Cloudbeds, a prominent hospitality management platform, have joined forces. This collaboration aims to revolutionize hotel technology by seamlessly integrating their systems, enhancing the overall guest experience just ahead of a major industry event.
Innovative Solutions for Hoteliers
This strategic alliance means that hotel operators can now benefit from Sojern's advanced marketing tools combined with Cloudbeds' powerful property management solutions. Sojern’s commission-based travel advertising approach enables hotels to increase direct bookings while ensuring they only pay once the guest's stay has concluded. This shift is set to optimize revenue for hotels and streamline the booking experience for guests.
Enhancing Marketing Capabilities
Additionally, Sojern's offerings include guest experience tools that are fully multi-property capable, allowing hotels to enhance customer segmentation and marketing efforts tailored to their unique audience. This integration is designed to drive loyalty among guests and foster return visits, a goal every hotelier strives to achieve.
Voices from Leadership
“At Sojern, we continuously strive to expand our partner ecosystem, delivering innovative solutions to our global clients,” remarked Baskar Manivannan, VP of Guest Engagement Platform at Sojern. “Partnering with Cloudbeds complements our robust suite of digital marketing tools, granting our customers access to some of the best property management technology available.”
“By combining Cloudbeds’ capabilities with Sojern’s marketing engine, we’re addressing the challenges faced by hoteliers today,” added Sebastien Leitner, VP of Partnerships at Cloudbeds. “Our joint solution integrates flexible advertising across numerous channels—digital, social media, and direct booking channels—providing unparalleled accuracy through Sojern’s tracking technology. This collaboration empowers hotels to enhance their marketing strategies significantly.”
The Impact of the Partnership
This new alliance stands to significantly improve operational efficiencies within the hospitality sector. Both companies are committed to delivering technologies that drive meaningful engagement and foster customer loyalty throughout the entire guest journey. By leveraging advanced analytics and targeted advertising, hotels can refine their marketing strategies to suit their guest demographics better.
About Sojern
Sojern is at the forefront of travel marketing, helping to boost growth and profitability in the industry. Their innovative Travel Marketing Platform provides insights and multi-channel activation, ensuring travel marketers can find, attract, and engage travelers effectively. With over 10,000 marketers leveraging this comprehensive platform annually, Sojern continues to adapt to the needs of the travel sector. Established in 2007 and headquartered in San Francisco, California, Sojern operates globally with teams across various continents.
About Cloudbeds
Cloudbeds is defining the future of property management systems in the hospitality industry. Their leading platform integrates solutions to modernize operations, enhance data analytics, and improve guest experiences across thousands of properties worldwide. Since its inception in 2012, Cloudbeds has been recognized numerous times, including accolades as a top PMS provider and honors from various industry organizations. The company’s consistent focus on support and comprehensive features positions it as a trusted partner for hoteliers.
Frequently Asked Questions
What is the focus of the partnership between Sojern and Cloudbeds?
The partnership aims to integrate Sojern's marketing solutions with Cloudbeds' property management system to enhance the guest experience and improve direct bookings for hotels.
How does Sojern's travel advertising model work?
Sojern's model is commission-based, allowing hotels to only pay for advertising once a guest's stay is complete, ensuring cost-effective marketing efforts.
What advantages do the integrated systems provide to hoteliers?
The integration offers enhanced customer segmentation, improved marketing capabilities, and a streamlined process for managing guest interactions across multiple properties.
Who are the key leaders in this partnership?
Baskar Manivannan, VP of Guest Engagement Platform at Sojern, and Sebastien Leitner, VP of Partnerships at Cloudbeds, are instrumental in this collaboration.
How can hotels benefit from this partnership?
Hotels can expect to see an increase in direct bookings, improved guest engagement, and more effective advertising strategies through the combined resources of Sojern and Cloudbeds.
