Sofwave Strengthens North American Sales Strategy with New Appointment
Sofwave Medical Ltd (TASE: SOFW) is thrilled to announce the appointment of Larry Laber as the Executive Vice President of North American Sales. With over two decades of experience in the aesthetic energy-based medical device industry, he is exceptionally qualified to spearhead the company's sales initiatives in a fast-changing market.
Proven Leadership in Aesthetic Energy Devices
Mr. Laber is a seasoned professional with a strong history of success in the field. Louis Scafuri, the Chief Executive Officer of Sofwave, expressed his excitement about Mr. Laber's addition to the team, highlighting his remarkable ability to drive revenue growth and increase market share in competitive settings.
Vision for Strategic Growth
Mr. Laber expressed his enthusiasm, sharing how honored he feels to join Sofwave during this crucial growth period. He has been closely following the company's progress as it has transformed the U.S. energy-based medical aesthetics sector since obtaining FDA approval. His leadership will be vital in strengthening the company's market presence, especially with the launch of innovative solutions.
Leading Innovations in Aesthetic Medicine
One of the standout products driving this innovation is the Sofwave Plus Pure Impact system, which features non-invasive muscle toning technology. This new addition enhances the existing capabilities of the Sofwave console, which already effectively addresses skin laxity and tone in patients.
Successful Tenure at Lutronic
Before joining Sofwave, Larry Laber held the position of Chief Commercial Officer at Lutronic. His contributions there played a significant role in the company becoming one of the fastest-growing aesthetic laser manufacturers in recent years, showcasing his leadership and strategic acumen.
Dedication to Excellence
Holding a B.A. in Communications from California State University, Northridge, Larry Laber is committed to building dynamic teams that consistently achieve outstanding results. His reputation in the aesthetic medical device industry reflects his capabilities as a senior commercial leader dedicated to driving excellence and fostering innovation.
About Sofwave Medical Ltd
Sofwave Medical Ltd is an emerging leader in energy-based non-invasive aesthetic solutions, utilizing its proprietary SUPERB™ (Synchronous Ultrasound Parallel Beam) technology to improve patient outcomes. Backed by FDA clearances, their devices effectively target facial wrinkles, lift eyebrows, and reduce acne scars. Additionally, the new Pure Impact™ module employs EMS technology aimed at muscle toning, highlighting the company’s innovative approach to enhancing both safety and efficacy in aesthetic treatments.
Frequently Asked Questions
What is the significance of Larry Laber’s appointment at Sofwave?
Larry Laber’s appointment as Executive VP of North American Sales is crucial for advancing Sofwave’s sales strategy and expanding its market reach.
What products are offered by Sofwave Medical?
Sofwave Medical provides cutting-edge devices for aesthetic treatments, including the Sofwave console for skin tightening and the Pure Impact™ module for muscle toning.
What experience does Larry Laber bring to Sofwave?
With over 20 years in aesthetic medical device sales, including a successful stint at Lutronic, Larry brings invaluable industry knowledge to his new position.
How does Sofwave’s technology work?
Sofwave’s technology utilizes ultrasound parallel beam technology to effectively tighten and rejuvenate the skin, promoting a smoother and more youthful appearance.
Who can I contact for more information about Sofwave?
For further details about Sofwave Medical Ltd, inquiries can be sent to Info@sofwave.com.
