Smartly Achieves Leader Status in AdTech Report
Smartly, a prominent AI-powered advertising technology company, has recently been acknowledged as a leader in The Forrester Wave™: Creative Advertising Technologies for the fourth quarter of 2024. This recognition highlights Smartly's innovative capabilities in streamlining workflows for creative production, personalization, and measurement. Forrester’s evaluation praised the company's approach, stating that it strategically unifies multiple workflows, effectively negating the need for various point solutions.
Commitment to Excellence
Laura Desmond, Smartly’s CEO, expressed her gratitude for this recognition, stating, “To us, this recognition validates our unwavering dedication to providing creative advertising technology that fuels the success of all stakeholders in the advertising ecosystem.” The acknowledgment of Smartly’s leadership in the Forrester Wave serves to strengthen its commitment to transforming advertising through AI-driven technology, which unites creative efforts with media and intelligence for impactful outcomes.
Innovative Creative Technology Suite
Smartly Creative, the comprehensive technology suite offered by the company, enables brands to craft, personalize, and utilize intelligent creative at scale. This approach ensures marketers can produce a vast volume of creative assets promptly while adhering to established brand governance standards. Utilizing predictive and generative AI technology, Smartly generates an impressive one billion creative variations daily, keeping campaigns engaging and relevant to current consumer needs.
Top Scores in Forrester Evaluation
According to the report, Smartly excelled in various aspects, securing the highest scores in both the strategy and current offering categories among all evaluated companies. It also achieved the highest possible scores in both innovation and vision criteria. This extensive evaluation affirms Smartly's standing in the advertising technology landscape.
Empowering Marketers with Automation
Smartly’s platform offers a full suite of tools that facilitate creative automation, dynamic creative optimization, and comprehensive media management. These features enable marketers to efficiently streamline their workflows, resulting in remarkable outcomes. The platform enables faster campaign setup—specifically, 3.3 times quicker than traditional methods. Moreover, it delivers a robust return on ad spend (ROAS) of 5.5 times and saves an average of 42 minutes per hour during reporting and optimization processes.
Insights from the Forrester Report
The Forrester Wave™: Creative Advertising Technologies report highlighted several key findings regarding Smartly:
- Ranked as a leader with the top score in the strategy category and the highest possible score in the vision criterion.
- Achieved the top score in the current offering category.
- Praised for its comprehensive data inputs and feed-based capabilities for effective personalization, along with automated tagging that links creative with media data.
- Features robust assembly and versioning capabilities that cater to editors with varying skill levels, facilitated by the advanced resizing functionalities powered by Smartly’s AI technology.
Learn More About Smartly
For those interested in understanding why Smartly was named a leader in the Creative Advertising Technologies space, the complete Forrester Wave Report is available for download. This document provides further insights into Smartly's innovative solutions and strategic advantages in the realm of advertising technology.
About Smartly
Smartly is an AI-driven advertising technology company reshaping advertising experiences for brands and their consumers. With a fully integrated advertising platform, Smartly connects media, creative, and intelligence to drive over 800 billion impressions and generate an astounding 300 billion creatives on an annual basis. As the exclusive partner managing creative and media for more than 700 brands globally, overseeing $5 billion in ad spend across leading media platforms such as Facebook, Google, Instagram, Pinterest, Snap, and TikTok, Smartly excels in delivering measurable business outcomes. Their end-to-end technology, combined with exceptional access to media platforms and top-notch customer service, empowers Fortune 500 brands to effectively engage consumers and discover optimal performance strategies.
Frequently Asked Questions
What is Smartly recognized for in The Forrester Wave?
Smartly has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies for Q4 2024.
What technology does Smartly utilize for creative production?
Smartly uses predictive and generative AI technology to produce a billion creative variants each day.
How does Smartly benefit marketers?
Smartly provides innovative tools for creative automation and media management, greatly increasing efficiency in campaign setup and optimization.
What notable scores did Smartly achieve in the evaluation?
Smartly received the highest scores in strategy, current offering, innovation, and vision categories from Forrester.
What significant achievements does Smartly have?
Smartly manages media and creative for over 700 brands worldwide, achieving significant ad spend effectiveness and high ROAS.
