SK-II LXP Launches an Unforgettable Experience
Teaming up with Mitsukoshi Nihonbashi, SK-II has introduced an innovative immersive experience inspired by Kintsugi. This showcase highlights the exceptional LXP Craftsmanship Series, a true embodiment of luxury and care in skincare.
Honoring Timeless Craftsmanship
This event reflects the essence of craftsmanship, inviting attendees to dive into the beauty of the LXP series—a true demonstration of SK-II's dedication to advanced skincare. Kintsugi, the art of mending, celebrates restoration and preservation, emphasizing that beauty often lies in the marks of time.
Discovering the SK-II LXP Craftsmanship Series
The LXP Craftsmanship Series stands at the forefront of skincare innovation. Infused with PITERA™, a powerful ingredient developed through a lengthy fermentation process, these products revitalize the skin, revealing a radiant glow. They’re crafted for those who yearn for more than just skincare; they want a transformative experience.
Highlights of the Exclusive Pop-Up Event
At the event, guests engaged with SK-II skincare experts and explored product offerings through luxurious facials and personalized hand massages. This hands-on experience catered to skincare aficionados eager to uncover the secrets behind the renowned LXP series.
A Tribute to Heritage and Beauty
Haruka Ayase, SK-II's global brand ambassador, attended the event, arriving in a specially decorated bus that reflected Kintsugi elements. This display not only focused on skincare but also celebrated the rich culture of the Nihonbashi district in Japan.
Crafted with Intention
According to Sue-Kyung Lee, President of P&G Global Skin & Personal Care, the LXP Craftsmanship Series is more than just products; it’s a tribute to resilience and beauty. The meticulous development of LXP’s formulas demonstrates a commitment to enhancing skin health and appearance.
The Future of SK-II LXP
The transformative potential of PITERA™ offers exciting possibilities for its users. As Haruka Ayase stated, it’s not just a product; it’s a partner in the pursuit of lasting skincare and inner confidence—a sentiment that resonates with anyone who treasures their skin.
About SK-II
For more than forty years, SK-II has empowered women around the world with exceptional skincare solutions, fostering confidence and encouraging self-care. Originating from the unique practices of sake brewers, SK-II’s lasting secret to youthful skin lies in its exclusive ingredient, PITERA™. This natural compound has won over countless users, including famous personalities, aiding in the preservation of skin's vitality and youthfulness.
About PITERA™
PITERA™ stands as a testament to SK-II’s dedication to skincare excellence. This ingredient is globally recognized for its efficacy, containing over 50 micro-nutrients vital for skin health. Its unique formulation enhances hydration and is easily absorbed, delivering optimal benefits to all users.
Frequently Asked Questions
What is the SK-II LXP Craftsmanship Series?
The SK-II LXP Craftsmanship Series is a luxurious range of skincare products focused on advanced formulations that aim to deliver transformative benefits for the skin.
Who is Haruka Ayase?
Haruka Ayase serves as the global brand ambassador for SK-II, known for her commitment to skincare and beauty, actively representing the brand in various promotional activities.
What is Kintsugi?
Kintsugi is the Japanese art of repairing broken pottery using lacquer mixed with powdered gold, signifying beauty found in imperfection and the process of restoration.
Where can I buy the LXP Craftsmanship Series?
The LXP Craftsmanship Series is available at SK-II retail stores and select department stores.
What distinguishes PITERA™?
PITERA™ is a naturally derived ingredient, rich in micro-nutrients that mimic skin's natural moisture factors, ensuring deep absorption and effectiveness for users.
