simplyFUEL Teams Up with Humble Growth for Strategic Growth
Growth Equity Firm Acquires Minority Stake in simplyFUEL
simplyFUEL, renowned for its protein snack offerings crafted from clean ingredients, has officially announced a strategic partnership with Humble Growth. This collaboration aims to further elevate the brand's presence and support its ongoing expansion across various retail outlets.
A Promising Partnership to Drive Expansion
The strategic partnership comes as simplyFUEL experiences significant nationwide growth, gaining retail distribution in major stores. Founded by celebrated sports dietitian Mitzi Dulan, RD, simplyFUEL has captured the hearts of families, athletes, and everyday snackers alike. Dulan’s unique journey, previously serving as Team Sports Dietitian for the Kansas City Chiefs, has shaped simplyFUEL into a trusted source of delicious and nutritious protein snacks.
A Successful Start Rooted in Performance
simplyFUEL's inception is deeply connected to elite athletic performance. During her time with the Kansas City Royals, Dulan introduced her protein ball recipe to the team, which instantly became a favorite among the players. This success was further highlighted when the Royals triumphed in the World Series shortly after, boosting the demand for her snacks.
The Path to Business Growth
Dulan reflects on her journey, expressing, "My whole career, I've been a nutrition entrepreneur. The spontaneous creation of my protein balls resonated with the team, leading to their rapid popularity in Kansas City. After the Royals' championship, the overwhelming response made it clear that it was time to evolve this passion into a business venture, leading to the birth of simplyFUEL."
Building on a Foundation of Trust
Dulan emphasized the importance of establishing her first institutional partnership with a trusted ally. She has known the co-founders of Humble Growth, Andrew Abraham and Nick Giannuzzi, for years. Their shared commitment to evidence-based nutrition makes this partnership valuable.
Expertise Behind the Partnership
Andrew Abraham, co-founder of Humble Growth and creator of the Orgain brand, brings invaluable medical expertise to the table. His partnership with Nick Giannuzzi, an expert CPG attorney with years of experience in advising prominent consumer brands, positions Humble Growth as a leader in brand development and advocacy.
A Dedication to Nutrition and Growth
Abraham admires Dulan’s work ethic and passion for health-focused nutrition. He stated, "simplyFUEL excels in fundamental values and shows immense potential, which motivates me to support Mitzi in this next phase of growth to fulfill the brand's vast potential."
About simplyFUEL
Founded by Mitzi Dulan, simplyFUEL emerged from a desire to create convenient, nutritious snacks enjoyed by athletes and families alike. The brand crafts delicious protein snacks with healthy, simple ingredients, making them accessible to consumers across major retailers.
About Humble Growth
As a growth equity firm, Humble Growth focuses on empowering next-generation consumer brands. Co-founded by experts in both nutrition and brand development, the firm emphasizes a values-driven approach to help purpose-led companies flourish.
Frequently Asked Questions
What is the goal of the partnership between simplyFUEL and Humble Growth?
The partnership aims to scale simplyFUEL’s presence in the market while maintaining its commitment to providing clean and nutritious protein snacks.
Who is the founder of simplyFUEL?
Mitzi Dulan, a renowned sports dietitian, is the founder of simplyFUEL.
What unique ingredient does simplyFUEL focus on in its snacks?
simplyFUEL emphasizes the use of clean, simple ingredients in its protein snacks, catering to health-conscious consumers.
What previous experience does Mitzi Dulan have in the sports nutrition field?
Dulan has previously served as Team Sports Dietitian for the Kansas City Chiefs and the Kansas City Royals.
What do the co-founders of Humble Growth bring to the partnership?
Andrew Abraham brings medical expertise, while Nick Giannuzzi offers extensive knowledge in consumer branding, providing a holistic approach to the partnership.
