Silly Nice Partners with CJEI for Social Equity in Cannabis
Forging Paths in New York’s Cannabis Industry
In an inspiring collaboration aimed at fostering equity within New York’s burgeoning legal cannabis market, Silly Nice, a Black and Veteran-owned cannabis brand, has teamed up with The Cannabis Justice & Equity Initiative (CJEI). This innovative partnership is dedicated to uplifting communities that have historically faced adverse impacts due to cannabis prohibition. Central to their mission is the focus on education, training, and providing substantial employment opportunities.
Commitment to Empowering Communities
Silly Nice, which emerged in the cannabis scene soon after 2024, has swiftly established itself as a significant player with a presence in over 100 licensed dispensaries throughout New York State. Celebrated for its dedication to quality, sustainability, and community engagement, Silly Nice is on a mission to cultivate an inclusive industry that creates opportunities for those who have been most affected by the harsh consequences of past cannabis laws.
The Co-Founder of Silly Nice, LeVar Thomas, resonates with this mission deeply. As a resident of Harlem, he has witnessed the discriminatory enforcement of cannabis-related laws, with many people around him, including family, facing severe consequences for offenses that had been largely criminalized. Through the alliance with CJEI, Thomas aims to empower those from marginalized communities and open the door to the opportunities presented by the legal cannabis landscape.
CJEI: Pioneering Lasting Change
The Cannabis Justice & Equity Initiative marks its presence as a community-focused organization dedicated to dismantling the systemic obstacles that hinder marginalized groups from entering the cannabis industry. By offering education, workforce training, and employment assistance, CJEI plays a crucial role in equipping individuals with the skills and resources required to thrive in the regulated market.
At the core of CJEI’s mission lies the Training, Education & Employment (TEE) Program—a comprehensive, free, 16-week training and certification program. Its ambitious goal is to prepare a skilled labor force of 1,500 individuals annually. Participants in this program receive education covering:
- Cultivation and processing techniques
- Workforce protections and labor rights
- Understanding retail and dispensary operations
- Career development strategies and entrepreneurship
- Exploring ancillary opportunities within the cannabis sector
By providing clear pathways to employment and ownership in the industry, CJEI seeks to ensure that communities significantly affected by previous cannabis laws can reap the benefits of its economic growth.
Advancing Towards an Equitable Cannabis Market
The collaboration between Silly Nice and CJEI is rooted in a mutual dedication to achieving economic justice. As New York’s cannabis industry is anticipated to generate approximately $3.5 billion annually and create more than 60,000 jobs, the demand for inclusive hiring practices, equitable access, and workforce development is more important than ever.
The rapid growth of this industry, however, unfolds amidst glaring racial disparities. Recent statistics show that a staggering 94% of marijuana-related arrests executed by the NYPD targeted people of color, highlighting the critical necessity for initiatives that address historical injustices while simultaneously creating real opportunities for those most impacted.
By synthesizing Silly Nice’s industry knowledge with the educational frameworks provided by CJEI, this partnership is aimed at driving systemic change, increasing diversity within the cannabis space, and fostering sustainable economic opportunities for affected communities.
Looking Ahead: A Vision for Equity
For LeVar Thomas, this partnership signifies more than just a business endeavor; it embodies a stride towards rectifying historical injustices. Reflecting on the collaboration, he expresses, "The cannabis industry must encompass those who have been most affected by previous prohibition. Our partnership with CJEI enables us to transform words into actions—providing crucial education, training, and opportunities that allow individuals to strive toward success. Our aim is to flourish, but more importantly, to thrive alongside the community.”
Expanding Opportunities for Growth
Silly Nice and CJEI have set their sights on broadening their initiatives in the near future, aiming to assist more individuals in acquiring job placements, improving skills, and receiving entrepreneurship support. Their ongoing collaboration aspires to connect social equity initiatives with tangible economic empowerment within New York’s cannabis market.
Frequently Asked Questions
What is the focus of Silly Nice's partnership with CJEI?
The partnership aims to promote equity and empower communities impacted by past cannabis laws through education and job opportunities.
How does CJEI contribute to social equity in cannabis?
CJEI focuses on removing barriers to entry in the cannabis industry through training and employment support, fostering sustainable careers.
What initiatives are included in the TEE Program?
The TEE Program offers 16 weeks of free training covering various aspects of cannabis operations, labor rights, and entrepreneurship.
Why is this partnership important for communities of color?
This collaboration is a crucial step in addressing historical injustices and ensuring equitable access to opportunities in the cannabis industry.
What future plans do Silly Nice and CJEI have?
They plan to expand initiatives to reach more individuals and enhance job placement, skills training, and entrepreneurship support.
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