Large-Area OLED Shipments on the Rise
According to research from Omdia, large-area OLED shipments, which refer to displays greater than 9 inches, are set to see dramatic growth in the near future. A projected increase of 32.7% year-on-year (YoY) is on the horizon for 2025. This growth trajectory is bolstered by an even more impressive anticipated climb of 116.5% YoY in 2024. The catalyst for this surge can be pinpointed to the booming IT OLED market, which includes a range of products such as monitors, notebooks, and tablet PCs.
Shift in Display Market Focus
South Korean manufacturers, traditionally known for their dominance in the OLED TV market, are now pivoting their efforts towards the production of monitor OLEDs. This strategic shift aims to counterbalance declining sales in the OLED TV segment. Concurrently, Chinese manufacturers are ramping up their production capabilities for OLED displays designed specifically for PCs, tablets, and notebooks. This is evident ahead of their anticipated launch of next-generation Gen 8.6 IT RGB OLED fabrication facilities.
Impact of New Product Launches
Another significant factor expected to boost tablet OLED shipments in 2024-2025 is the introduction of the Apple iPad Pro OLED series. The anticipated launch of this product line is likely to have a ripple effect on the demand for high-quality OLED displays, spurring further growth in large-area shipment metrics.
Forecast for 2025 Shipment Growth
The outlook for 2025 indicates a continued increase in large-area OLED shipments, fueled predominantly by the IT OLED sector. Although the growth rate may decelerate compared to the phenomenal rise projected for 2024, double-digit growth is still anticipated. Specifically, the demand for monitor OLEDs is likely to increase, driven by consumer interest in high-end and gaming models.
Advancements in Notebook OLEDs
Expectations are high for notebook PC OLED shipments, particularly with Samsung Display’s upcoming late-2025 launch of a Gen 8.6 IT OLED facility. This launch aligns with the growing demand for AI-powered devices, premium notebooks, and the supporting gaming sector.
Geopolitical Factors Driving OLED Adoption
Increasing tensions and geopolitical concerns globally are influencing manufacturers’ decisions, leading them to adopt OLED technology over traditional LCDs in their high-end products. This shift not only enhances product quality but also empowers South Korean manufacturers, as there's a concerted move to lessen reliance on displays produced in China.
Insights from Industry Experts
Yoonsung Chung, a Senior Research Manager, reflected on Omdia's findings by expressing that while OLED TV display shipments are predicted to grow modestly by 1.4% YoY in 2025, a key shift is taking place. The competitive landscape remains tough due to a limited customer base, stiff competition from LCD TVs, and financial pressures, compelling manufacturers to focus on the production of monitor OLEDs using the same fabrication facilities utilized for OLED TVs.
About Omdia
Omdia operates as a technology research and advisory group under the umbrella of Informa Tech. Its extensive expertise in technology markets allows organizations to harness insights for strategic growth decisions.
If you have any inquiries about this burgeoning sector or need further insights, feel free to reach out. Furthermore, the dynamic nature of the OLED industry reflects not only technological advancements but also shifting consumer preferences that promise exciting developments in the future.
Frequently Asked Questions
What are large-area OLED shipments?
Large-area OLED shipments refer to the delivery of OLED display panels that are over 9 inches in size, covering products like monitors and television screens.
How much are OLED shipments expected to grow?
Omdia forecasts a 32.7% increase in large-area OLED shipments in 2025, following a massive growth of 116.5% YoY anticipated in 2024.
Why are South Korean manufacturers shifting to monitor OLEDs?
The shift is primarily to combat declining sales in the OLED TV segment and to leverage the growing demand for high-end monitor displays.
What role do geopolitical factors play in OLED adoption?
Global tensions are prompting manufacturers to source OLED displays from South Korea instead of relying on Chinese-made displays, improving product quality while addressing risks associated with geopolitical instability.
What can we expect from the notebook OLED market?
The notebook OLED market is expected to grow due to innovations in AI and gaming, particularly with Samsung Display's launch of new production facilities targeting this sector.
