Indonesia's Luxury Travel Showcase at ILTM Cannes 2025
CANNES, France – The Ministry of Tourism of the Republic of Indonesia (MoT) is set to make a significant impact at the International Luxury Travel Market (ILTM) taking place from December 1 to 4, 2025. This premier event is held at the Palais des Festivals et des Congrès in Cannes, France, and is known for highlighting the most luxurious travel offerings from around the globe.
Enhancing Global Visibility
Indonesia's active participation in this event reinforces its commitment to boosting the country's global presence in the luxury travel market. ILTM attracts over 2,200 luxury travel buyers from around the world, along with key international media, providing a unique platform for Indonesia to enhance its international brand visibility.
Recognition in Luxury Accommodation
Indonesia has recently gained recognition in the luxury sector, with 33 Indonesian hotels receiving Michelin Keys for 2025. This acknowledgment, along with several restaurants and bars being featured in the Tatler Best Awards 2025, highlights Indonesia's rise as a premier destination in luxury accommodation and fine dining.
Curated Experiences for Discerning Travelers
At ILTM Cannes, Indonesia will facilitate over 100 prescheduled business meetings with global decision-makers. The nation’s display will include an array of premium offerings such as stunning marine destinations, wellness retreats, exquisite culinary experiences, luxury yachts, private journeys, and tailored tourism services. Partnering with renowned Indonesian luxury brands, the MoT aims to showcase the best that Indonesia has to offer.
Collaborations with Luxury Brands
Three notable partners accompanying Indonesia at ILTM are Celestia (yachts), Samabe Bali Suites and Villas (accommodation), and One Eleven Resorts Bali (accommodation). Their participation underscores Indonesia's commitment to presenting upscale travel experiences that resonate with affluent travelers.
Go Beyond Ordinary Campaign
The Ministry of Tourism's efforts are aligned with its global branding strategy, encapsulated in the campaign titled Go Beyond Ordinary. Deputy Minister for Marketing, Ni Made Ayu Marthini, articulates that Indonesia is not only a destination rich in natural beauty but also offers an emotional journey shaped by its diverse culinary landscape, vibrant culture, and serene environments.
A Broader Strategy for High-Quality Tourism Growth
Participation in ILTM Cannes marks a crucial step in a larger strategy to position Indonesia as a destination that offers exclusive and meaningful experiences for travelers who seek authenticity. As stated by Marthini, ILTM serves as a decisive platform for Indonesia to showcase its premium products, fostering connections with top-tier luxury travel partners worldwide.
Future Prospects in Luxury Travel
The Ministry of Tourism is optimistic about the future, leveraging this opportunity to strengthen Indonesia's global competitiveness in luxury travel. The event not only enhances the nation’s profile but also contributes significantly to its commitment to sustainable tourism development, ensuring that Indonesia remains an attractive destination for discerning travelers globally.
Frequently Asked Questions
What is the significance of ILTM Cannes for Indonesia?
ILTM Cannes serves as a key platform for showcasing Indonesia's luxury travel offerings, connecting with global luxury travel partners, and enhancing international visibility.
Which Indonesian hotels received Michelin recognition?
A total of 33 Indonesian hotels were awarded Michelin Keys in 2025, emphasizing their exceptional quality and service in the luxury accommodation sector.
What luxury brands are partnering with Indonesia at ILTM?
Indonesia is partnering with luxury brands such as Celestia, Samabe Bali Suites and Villas, and One Eleven Resorts Bali to showcase their premium offerings.
What is the Go Beyond Ordinary campaign?
This campaign focuses on positioning Indonesia as a destination that offers not just beautiful landscapes but also rich culinary and cultural experiences.
How does participation in ILTM align with Indonesia's tourism goals?
Participation in ILTM supports Indonesia's strategy to become a leading luxury destination and enhances its competitiveness in the global tourism market.