Shirofune’s Presentation at the ANA Golden Gateways Conference
Shirofune, a prominent player in digital advertising automation, will take part in an exciting initiative at the ANA Golden Gateways Conference. This event, designed to leverage intelligent marketing strategies, is scheduled to be conducted virtually. Attendees will have the opportunity to engage in a session titled "Beyond ROAS: Unlocking Long-Term Value with Automated Ad Optimization," facilitating a deeper understanding of modern advertising challenges.
Exploring a New Advertising Paradigm
During the conference, leaders from Shirofune will collaborate with industry representatives to showcase a transformative approach to digital advertising. The focus is shifting from traditional return on ad spend (ROAS) metrics to a comprehensive profit-first strategy. This session promises to enlighten brands and agencies on how to drive long-term value and ensure sustainable growth through advanced automation techniques.
The Benefits of Unified Data in Advertising
One key aspect discussed will be the importance of unifying data across various platforms. As the advertising landscape evolves, integrating information from marketplaces, retail media networks, and performance channels becomes crucial. Automating routine optimizations and linking media performance with key business metrics, such as profits and customer lifetime value, can revolutionize how advertising teams operate.
Meet the Expert Speakers
The session will feature thought leaders like Mitsunaga Kikuchi, the founder and CEO of Shirofune, alongside Megan Conahan from Direct Agents and Rocco Baldassarre, who leads business development at Shirofune. These experts will provide insights into the potential of automation in transforming manual campaign management into a powerful growth mechanism, thereby increasing efficiency and allowing teams to focus on strategic objectives.
A Call to Action for Marketers
Mitsunaga Kikuchi emphasized the rapid changes in the marketing realm, highlighting the need for marketers to adapt quickly while maintaining a focus on sustained, measurable growth. His enthusiasm for the session at the ANA Golden Gateways reflects Shirofune’s commitment to empowering advertising teams with innovative solutions that reduce operational complexities and enhance creative strategies.
Session Insights and Takeaways
The primary audience for this session includes agency leaders and brand-side practitioners eager to enhance their media strategies. The insights offered will allow participants to transition from a reactive to a proactive stance in their advertising efforts, thereby reclaiming their time and focusing on what truly matters—strategy and creativity.
About Shirofune
Founded in 2014, Shirofune is at the forefront of advertising technology. By harnessing the power of automation, this platform maximizes the efficiency and performance of complex digital advertising campaigns. With over 10,000 managed accounts and approximately 300,000 active campaigns, Shirofune is recognized for its significant impact on the industry as the sole Yahoo! Ads API-certified partner in Japan.
Media Contact for Further Inquiries
If you have any questions or need additional information, please reach out to Michele Nachum at Firecracker PR. The contact details for further inquiries are available to facilitate all requests regarding Shirofune's participation in industry events.
Frequently Asked Questions
What is the ANA Golden Gateways Conference?
The ANA Golden Gateways Conference is a member-only event focused on advanced marketing strategies and best practices in the digital advertising landscape.
What will be discussed during Shirofune's session?
Shirofune's session will cover strategies for transitioning from ROAS optimization to a profit-first marketing model, emphasizing automated ad optimization.
Who are the speakers at the session?
The session features Mitsunaga Kikuchi, Megan Conahan, and Rocco Baldassarre, who are all experts in the field of digital marketing and ad automation.
How can marketers benefit from Shirofune's strategies?
Marketers can learn to streamline their operations, focus on higher-level strategies, and ultimately drive more sustainable growth through Shirofune's approaches.
When is the session taking place?
The session is scheduled for November 20, 2025, from 12:25 p.m. to 1:00 p.m. ET.
