Shipley Donuts Welcomes a New Chief Marketing Officer
Restaurant industry veteran Bill Leibengood joins the nation's largest donut and kolache brand.
Shipley Donuts, recognized as the largest brand for fresh, handmade donuts and kolaches in the United States, has appointed Bill Leibengood as its new chief marketing officer. Bringing with him over 25 years of experience in restaurant marketing and operations, Leibengood is set to elevate Shipley's brand messaging and marketing strategies.
About Bill Leibengood
Before joining Shipley Donuts, Leibengood held significant roles in various esteemed restaurants, including serving as chief marketing officer at Houlihan's, where he also stepped into the chief operating officer position. His rich background also includes senior marketing roles at Wingstop Restaurants and Applebee's, making him a seasoned leader in the field.
Enhancing the Shipley Experience
"With his deep marketing expertise, Bill will help elevate our brand storytelling through fresh, creative initiatives," mentioned Flynn Dekker, CEO of Shipley Donuts. He emphasized that Leibengood would play a critical role in strengthening the authentic guest experience that customers have cherished for nearly 90 years, particularly as the brand continues to expand its reach across the country.
Innovative Marketing Strategies
In his position, Leibengood will direct the development and execution of innovative marketing strategies that aim to boost same-store sales growth and enhance digital engagement. This includes creating seamless and modern touchpoints for guests, ensuring that marketing and promotional efforts are cohesive across all platforms.
Future Growth Plans
As Shipley Donuts scales up, Leibengood stresses that disciplined marketing will be essential for the company’s growth trajectory. "My focus will be on strengthening our marketing capabilities, sharpening our data-driven decision-making, and ensuring our brand continues to meet guests where they are," he shared.
Shipley's Rapid Expansion
Shipley Donuts is on an exciting journey of growth, having opened 35 new shops recently, marking a record for the company. These new locations extend across various states, including North Carolina, Virginia, Tennessee, Alabama, Florida, and Georgia, showcasing the brand's expanding footprint.
Franchise Opportunities Available
The brand is eager to partner with qualified operators throughout the South, Southeast, and Midwest who are interested in joining America’s fastest-growing donut and kolache brand. Those interested can find more information by visiting their franchise site.
About Shipley Donuts
Founded in 1936, Shipley Donuts is a Houston-based company renowned for its handmade fresh daily donuts and kolaches. With over 385 locations across 13 states, it continues to serve generations of customers while earning recognition as a top franchise brand. Shipley is ranked No. 121 on Entrepreneur magazine's Franchise 500 list and No. 1 in its category.
Join the Shipley Community
As a part of the community, customers can engage through social media or by signing up for Shipley Rewards, which offers perks such as discounts, exclusive merchandise, and free donuts.
Frequently Asked Questions
Who is the new Chief Marketing Officer of Shipley Donuts?
Bill Leibengood has been appointed as the Chief Marketing Officer for Shipley Donuts.
What is Bill Leibengood's background?
He brings over 25 years of experience in restaurant marketing and operations from various respected brands including Houlihan's.
How is Shipley Donuts growing?
Shipley Donuts is expanding rapidly, having opened 35 new locations in various states recently.
What will Bill Leibengood focus on at Shipley?
He will concentrate on enhancing marketing strategies, increasing digital engagement, and improving guest experience.
What opportunities does Shipley offer to potential franchisees?
Shipley Donuts is actively seeking qualified operators for franchise opportunities in the South, Southeast, and Midwest.
