Shiji Unveils Its New Brand Identity for a Seamless Future
New identity reflects Shiji's commitment to seamless, 24/7 support for the global hospitality industry
Shiji, a leader in hospitality technology, has announced an extensive rebranding initiative aimed at simplifying its services and enhancing the overall experience for its partners. This transformation results in a single, cohesive identity that emphasizes Shiji's commitment to providing comprehensive support around the clock for the hospitality sector.
With a journey spanning over 25 years, Shiji has transitioned from an IT service provider to a key player in global technology solutions, developing innovations across areas such as property management, point-of-sale, reputation management, and guest engagement technologies. The recent expansion has been marked by the integration of many promising technologies under the Shiji brand, an evolution that reflects the company’s purpose to provide uninterrupted service to the hospitality industry.
Kevin King, the CEO of Shiji International, emphasized the significance of this rebranding by stating, "Now that our acquisitions have been fully integrated, it's time to present a unified platform of solutions under one cohesive brand system. Our new brand structure facilitates easier navigation for hoteliers while reinforcing our core mission: to deliver world-class technology that operates seamlessly with the hospitality industry—around the clock."
The Concept of 'Day and Night'
Shiji’s rebranding is centered around the theme of "Day and Night," symbolizing the tireless nature of the hospitality industry. This approach underscores Shiji's role as a steadfast technology partner, always ready to support crucial hotel operations without interruptions.
Introducing Shiji's Newly Branded Solutions
As part of its initiative for clarity and consistency, Shiji has launched new branding for its essential solutions. These innovations are designed to maximize convenience and streamline operations:
- Daylight PMS: A fully cloud-based property management system tailored for the luxury and full-service hotel market, offering features like Single Guest Profiles and enhanced security.
- Infrasys POS: A reliable, cloud-based point-of-sale system, functioning offline, and widely adopted by hotels and resorts around the globe.
- Reviewpro Reputation: A robust tool for managing reputation by aggregating guest feedback and driving data-informed service enhancements.
- Horizon Distribution: An innovative distribution platform designed to improve access to significant global markets.
- Iceportal Content: A centralized system that facilitates the distribution of images and text across various hospitality channels.
- Meridian Experiences: A platform for managing and monetizing ancillary services, enhancing the guest’s overall experience.
- Astral Payments: A secure payment platform that simplifies transactions across all guest interactions.
- Stellaris Digital: This encompasses integrated services such as Digital Stay and Digital Dine, improving guest interaction through multiple channels.
- Twilight Data + AI: A data lake system providing insights and advanced decision-making capabilities powered by AI.
Kevin King further elaborated, "Each of our solutions has been crafted with integration and efficiency at the core. This rebranding clarifies how our products interconnect to assist hoteliers in delivering exceptional experiences for their guests."
A Unified Platform for the Future
Along with renaming its offerings, Shiji is introducing a 'day-night product cycle' visual, representing how its various solutions support each phase of the guest journey, reflecting the incessant operations of the hospitality realm.
Shiji's unwavering commitment to innovation and customer service is apparent as it operates in prominent hospitality markets globally. The company excels in providing localized assistance tailored to ensure smooth operations for hoteliers worldwide.
In conclusion, the rebranding signifies much more than a mere aesthetic change; it embodies Shiji’s dedication to offering top-tier service to the hospitality sector. "Shiji is present for hoteliers, day and night, empowering them with the technology and support essential for their success," King remarked.
Frequently Asked Questions
What is the purpose of Shiji's rebrand?
The rebrand aims to unify Shiji's hospitality technology solutions under one cohesive identity, enhancing clarity and service for its partners.
How does the 'Day and Night' theme relate to Shiji?
The 'Day and Night' theme emphasizes Shiji's continuous support for the hospitality industry, reflecting its commitment to providing unwavering service.
What new solutions has Shiji introduced?
Shiji has launched several solutions including Daylight PMS, Infrasys POS, and Reviewpro Reputation, each designed to streamline hotel operations.
How does Shiji support its global customers?
With operations in most major hospitality markets, Shiji offers localized expertise and consistent support for hoteliers around the world.
What can hoteliers expect from Shiji's rebranding?
Hoteliers can expect a clearer navigation of services and enhanced integration of solutions designed to improve the guest experience.
