Shaw-Ross Strengthens Bourbon Portfolio with Smoke Wagon

Shaw-Ross International Importers Expands Its Bourbon Line

Shaw-Ross International Importers is set to strengthen its foothold in the American whiskey market through a newly announced partnership with Smoke Wagon Bourbon, a brand celebrated for its rapid growth and exceptional quality. With a bold high-rye mash bill and a commitment to non-chill filtration, Smoke Wagon has carved a niche as a favorite among both bourbon aficionados and casual drinkers alike. This partnership marks an exciting chapter for Shaw-Ross as they continue to enhance their diverse product offerings.

Exciting Collaboration with Smoke Wagon Bourbon

Founded by industry veterans Aaron Chepenik and Jonathan Hensleigh, Smoke Wagon Bourbon has roots dating back to 2010 when they launched Silver Dollar Vodka. Their journey into bourbon commenced in 2012 after a pivotal visit to the historic Seagram's Distillery in Indiana. It was there they discovered a high-rye mash bill that would eventually give birth to Smoke Wagon. In 2016, their first bourbon offering, Smoke Wagon Small Batch, received a Gold Medal at the San Francisco World Spirits Competition, quickly building a dedicated following.

Quality and Craftsmanship at the Core

Smoke Wagon is crafted at Nevada H&C Distilling Co., located in Las Vegas, where they produce an impressive lineup that includes four bourbon expressions and three rye offerings. The bourbons—Straight ($29.99), Desert Colt ($39.99), Small Batch ($59.99), and Uncut Unfiltered ($79.99)—exemplify the brand’s commitment to quality and complexity, catering to a wide range of price points while maintaining a premium image.

Strategic Growth Plans and Distribution

Under this new partnership, Shaw-Ross will spearhead the national distribution of Smoke Wagon's bourbon lineup. President of Shaw-Ross, Scott Jove, expressed enthusiasm for the collaboration, highlighting the brand's authenticity and strong consumer appeal. He noted the exciting opportunities ahead for growth driven by engaging brand experiences, market activations, and strategic distribution across the nation.

A Unique Story that Resonates

Aaron Chepenik, the founder and master distiller of Smoke Wagon, shared his excitement about partnering with Shaw-Ross for national reach. He emphasized the rapid transformation from having no sales team to achieving nationwide distribution almost instantly. The collaboration is not just about expansion; it involves sharing the unique Smoke Wagon story with new audiences.

Commitment to High-Growth Spirits Categories

Shaw-Ross is recognized as a major player among the nation's wine and spirits importers, representing a variety of category-defining luxury brands. Their hands-on marketing and strategic execution have been pivotal in building some of the industry’s most respected names. The addition of Smoke Wagon to their portfolio manifests Shaw-Ross's dedication to investing in high-growth spirits categories, particularly in the thriving American whiskey sector.

Frequently Asked Questions

What is Smoke Wagon Bourbon known for?

Smoke Wagon Bourbon is renowned for its bold high-rye mash bill, non-chill filtration, and a flavor profile that appeals to both bourbon enthusiasts and casual drinkers.

Who founded Smoke Wagon Bourbon?

Smoke Wagon was founded by Aaron Chepenik and Jonathan Hensleigh in Las Vegas.

What products does Shaw-Ross distribute?

Shaw-Ross distributes various products, including Smoke Wagon's core bourbon expressions, designed to cater to different price levels.

Why is the partnership between Shaw-Ross and Smoke Wagon significant?

The partnership allows Smoke Wagon to utilize Shaw-Ross’s extensive distribution network to reach a broader audience while enhancing Shaw-Ross's bourbon offerings.

How will the partnership affect Smoke Wagon's market presence?

The partnership is expected to significantly increase Smoke Wagon’s visibility and market share in the American whiskey sector through strategic marketing and distribution efforts.

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Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

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