Shawarma Press® Launches Innovative Digital Kitchen in Atlanta
Popular Mediterranean Franchise Opening New Location Soon
Shawarma Press, the first authentic Shawarma franchise in the nation, is taking exciting steps to expand its culinary footprint by introducing a new digital kitchen concept in Atlanta. Following a successful launch in Johns Creek, the owner took a keen interest in expanding to Midtown, aiming to capture an even broader audience for their vibrant Mediterranean offerings. As demand for Mediterranean cuisine continues to soar, the decision to embrace a Digital Kitchen model marks a strategic way to meet the needs of a tech-savvy clientele.
The New Digital Kitchen Concept
Located at 800 Forrest Street NW, the Shawarma Press digital kitchen is situated within the buzzing Forrest Eatery, now acclaimed as one of Midtown's hottest dining destinations. This innovative space enhances the ordering experience, allowing customers to place orders online. The processed orders will be securely stored in lockers that can only be accessed using a unique code, ensuring convenience and security for all patrons. This cutting-edge approach means fewer hassles and quicker access to delicious food.
A High-Tech Dining Experience
Visiting the digital kitchen is not just about food; it's an experience. Upon ordering, customers receive notifications via text regarding pick-up times, streamlining the takeout experience. In addition, they can submit orders at lobby kiosks for immediate service. Enhancing this high-tech environment, several robots are present to assist in delivering orders to the designated lockers, embodying the futuristic dining model that Shawarma Press is pioneering in Atlanta.
Catering to Local Taste Preferences
Owner Sabri noted that the region surrounding Midtown, particularly the Howell Mill area, is an ideal location due to its active lifestyle and appreciation for quality, quick dining options. Given the presence of popular universities and various corporate offices, the anticipation of culinary demand is high. Shawarma Press aims to satisfy customers' cravings with a diverse menu featuring delicious and healthy Mediterranean fare, including wraps, falafels, and fresh salads.
Menu Highlights
The menu is packed with customer favorites that highlight the brand's commitment to quality ingredients and authentic preparation methods. Diners can look forward to the beloved Chicken Shawarma, spicy Tandoori Press™ Shawarma, and the Tex-Mex Press™ Shawarma. Additionally, Shawarma Press will serve up its renowned hummus, prepared fresh daily, alongside an assortment of delectable pastries and soups. The kitchen will operate daily from 11 a.m. to 10 p.m., providing ample opportunity for customers to experience their offerings.
Future Growth Plans
Sawsan Abublan, co-founder and CEO of Shawarma Press, expressed excitement about this new endeavor. With Midtown being the second-largest business district in the Metro Atlanta area, the decision to establish a digital kitchen aligns perfectly with the preference for online and app-based ordering that they see across all their locations. This model also supports their commitment to affordability and healthy dining options for everyday meals.
Innovative Catering Solutions
As part of its growth strategy, Shawarma Press will offer catering packages equipped with party platters that cater to various events, ranging from corporate luncheons to festive gatherings. This initiative aims to become the preferred choice for Mediterranean catering within the community, exhibiting their dedication to exceptional service and outstanding culinary quality.
Since its inception in Irving, Texas, in 2017, Shawarma Press has not only thrived in providing authentic Shawarma but has also earned commendation for its community outreach efforts. To date, they have donated thousands of meals to local shelters and continue to practice social responsibility in their business operations.
Shawarma Press has ambitious plans for the future, aiming to open up to 50 locations across the country within five years. Their active franchise program offers exciting opportunities for entrepreneurs looking to participate in this growing brand's journey.
Frequently Asked Questions
What is Shawarma Press®?
Shawarma Press is the nation’s first authentic Shawarma franchise, known for its bold Mediterranean flavors and commitment to quality.
When will the new digital kitchen in Atlanta open?
The Shawarma Press digital kitchen at Forrest Eatery is set to open in the first week of March.
What type of food will be served at Shawarma Press®?
The menu features Shawarma wraps, made-from-scratch falafels, hummus, fresh soups, salads, and pastries, catering to a variety of taste preferences.
How can customers place their orders?
Customers can place orders online for pick-up, use in-house order kiosks, or access delivery through popular apps.
What unique features will the digital kitchen offer?
The digital kitchen will utilize lockers for secure order pick-up and have robots that assist in delivering orders, amplifying the customer experience.
