Shaquille O'Neal Partners with Lilly to Raise Awareness
Iconic basketball player and entrepreneur Shaquille O'Neal has joined forces with Lilly to spotlight the often-overlooked condition of moderate-to-severe obstructive sleep apnea (OSA). This partnership aims to encourage Americans to speak with their healthcare providers about this serious medical issue.
Understanding Moderate-to-Severe Obstructive Sleep Apnea
Moderate-to-severe obstructive sleep apnea affects approximately 24 million adults in the United States, many of whom may be living with obesity or are overweight. Unfortunately, a substantial number of these cases remain undiagnosed, highlighting an urgent need for increased awareness and education. The Don't Sleep on OSA initiative, which O'Neal is endorsing, empowers individuals to recognize the symptoms of this condition and to take action by consulting their healthcare professionals.
Shaquille O'Neal's Personal Journey with OSA
In an effort to share his experience, Shaquille O'Neal discusses his personal journey with moderate OSA. He emphasizes the importance of recognizing symptoms such as loud snoring, choking, gasping for air during sleep, fatigue, irritability, and excessive daytime sleepiness—symptoms that often go unacknowledged. With a comprehensive digital campaign, O'Neal encourages individuals to visit DontSleepOnOSA.com to learn more and to engage in a dialogue with their doctors.
The Serious Impacts of OSA and the Importance of Awareness
Moderate-to-severe obstructive sleep apnea can severely disrupt a person's breathing during sleep due to blocked airways. Those affected may experience alarming interruptions to their breathing patterns, with moderate cases reporting 15-29 interruptions per hour, while severe cases may witness 30 or more. Key risk factors include being male, obesity, being over 50 years of age, and having a family history of the condition.
In addition to the immediate breathing challenges posed by OSA, it can also result in dangerous daytime fatigue and reduced attention and concentration—issues that can significantly affect a person's quality of life.
Breaking the Stigma of Obstructive Sleep Apnea
Lina Polimeni, Senior Vice President and Chief Marketing Officer at Lilly, underscores the campaign's mission: “By partnering with Shaquille O'Neal, we aim to dismantle the stigma around moderate-to-severe OSA and encourage proactive discussions. Anonymity surrounding health issues can hinder individuals from seeking help, and we intend to spark meaningful conversations about the condition.”
If you suspect you're experiencing symptoms of obstructive sleep apnea, such as choking and/or gasping during sleep, or excessive tiredness during the day, consult with your doctor to address these concerns. It’s essential to take these signs seriously and prioritize your health.
About Lilly
Lilly is a leading pharmaceutical company dedicated to transforming scientific breakthroughs into effective therapies that enhance the quality of life for individuals worldwide. Throughout its storied history, Lilly has made significant contributions to medical advancements for nearly a century and a half. The company harnesses innovations in biotechnology, chemistry, and genetic medicine to address some of the most pressing health challenges today, including diabetes care, obesity treatment, Alzheimer's disease, and various immune disorders—all with the goal of making effective healthcare solutions accessible to individuals across the globe.
Frequently Asked Questions
What is the main goal of the partnership between Shaquille O'Neal and Lilly?
The partnership primarily aims to raise awareness about moderate-to-severe obstructive sleep apnea and encourage people to discuss their symptoms with healthcare providers.
What symptoms are associated with moderate-to-severe obstructive sleep apnea?
Symptoms may include loud snoring, choking or gasping during sleep, daytime sleepiness, irritability, and fatigue.
How many adults in the U.S. are affected by obstructive sleep apnea?
An estimated 24 million adults in the U.S. suffer from moderate-to-severe obstructive sleep apnea.
What factors increase the risk of developing obstructive sleep apnea?
Risk factors include obesity, being male, being over the age of 50, and having a family history of OSA.
What should I do if I think I have obstructive sleep apnea?
If you experience symptoms associated with OSA, it is important to talk to your doctor for evaluation and potential treatment.
