SHAPE Celebrates the Best in Beauty for 2025
SHAPE Editors Highlight Over 100 Top-Notch Beauty Products
Today, SHAPE has proudly unveiled the winners of its much-anticipated Beauty Awards for the year 2025. This extensive round-up showcases a remarkable selection of over 100 products spanning various categories, including skincare, makeup, haircare, body care, fragrance, and advanced treatments. Each product has been meticulously tested by editors and approved by experts, serving to elevate your daily beauty routine. This year's awards emphasize innovative launches alongside beloved classics that truly reflect the beauty trends of the year.
A Thorough Evaluation Process
The editorial team at SHAPE undertook the formidable task of evaluating over 500 beauty products and treatments, ultimately identifying more than 100 outstanding award winners. Throughout this process, the testers prioritized efficacy, ensuring that selections delivered tangible results rather than merely responding to market trends. Clinically-backed ingredients, new formulations such as GLP-1 skincare, and NAD+ innovations were celebrated for their effectiveness, demonstrating a commitment to quality across all categories.
Innovation Meets Simplicity
Reflecting on the year, Jill Di Donato, the editorial director of the awards, commented, "The beauty landscape in 2025 has seen tremendous innovation, showcasing not just revolutionary ingredients and treatments, but also products that resonate with our cultural and lifestyle shifts. At the same time, there's a noticeable trend towards simplicity. Our over 100 chosen winners harmonize advanced aesthetics with time-tested favorites that stand up to scientific scrutiny."
Expert Guidance in Selection
To ensure the integrity and thoroughness of the selection process, SHAPE engaged a diverse panel of experts. This included dermatologists, a renowned celebrity hairstylist, a plastic surgeon, and several leading professionals within beauty marketing and content creation. The Expert Panel included:
- Sarah Chung Park: Founder and CEO of Landing International and K-Beauty World.
- Cindy Conroy: On-Air Stylist and Beauty Content Creator.
- Julie Dickson: Celebrity Hair Stylist and Owner of Joon Drop Salon.
- Michele Green, MD: Notable Cosmetic Dermatologist.
- Ilina Luthra: Beauty Marketer and Host of Roster Radio.
- Marc Mani, MD: Acclaimed Celebrity Plastic Surgeon.
- Simon Ourian, MD: Prominent Cosmetic Dermatologist.
The Comprehensive Beauty Categories
The annual awards embody a vast array of categories highlighting the best products across the beauty spectrum. Categories include crucial areas such as skincare, makeup, body care, hair products, and even viral trends that have taken social media by storm. Each product is recognized for its transformative capabilities.
Among the winners, SHAPE honored cutting-edge innovations within skincare and treatments. Categories for skincare awards spotlighted best-in-class products focusing on hydration, skincare supplements, and sun protection. Makeup categories recognized outstanding products including unrivaled foundations and innovative lip products. Body and hair care categories celebrated a range of essentials from moisturizers to effective hair treatments. The viral products segment honored trending items received widespread acclaim across various platforms, ensuring the recognition of products shaping beauty conversations.
About SHAPE
SHAPE magazine serves as a vital resource for individuals leading active lifestyles, providing science-based insights, and encouraging narratives. It aims to inspire readers on their journeys toward health and wellness—whether through fitness, culinary exploration, or skincare routines. Together with expert editors and advisors, SHAPE endeavors to empower women in achieving their best lives, reinforcing a voice of encouragement every step of the way. SHAPE is part of People Inc.
Frequently Asked Questions
What are the SHAPE Beauty Awards?
The SHAPE Beauty Awards are an annual recognition of exceptional products across various beauty categories, determined through rigorous testing by industry experts and editors.
How many products were evaluated for the 2025 awards?
For the 2025 awards, over 500 beauty products were meticulously evaluated to identify the standout winners across numerous categories.
What trends are highlighted by the winners of the awards?
This year’s winners reflect trends emphasizing innovative formulations, clinically-backed results, and a return to simplicity in beauty routines.
Who were the experts involved in the selection process?
The selection process included a panel comprising dermatologists, beauty marketers, celebrity hairstylists, and other industry professionals to ensure comprehensive assessments.
Can I find a full list of the winners?
Yes, the complete list of winners from the 2025 SHAPE Beauty Awards is available online and features all the recognized products and categories.
