Shake Up Cocktails Triumphs at InvestBev Accelerator Event
Shake Up Cocktails, the all-natural ready-to-drink cocktail brand, recently secured an impressive victory at the InvestBev Accelerator Pitch Day competition, where it was awarded $100,000 in capital and various support services. This accolade is a testament to the brand's commitment to quality and its potential in the rapidly evolving beverage market.
A Step Forward in Craft Cocktails
Founded in Indianapolis by Jamie and Dan Fahrner, Shake Up Cocktails offers an authentic beverage experience with its gluten-free cocktail lineup. Targeting health-conscious consumers seeking enjoyable alternatives, their products stand out due to their real ingredients and craftsmanship. Dan Fahrner expressed his excitement, noting, "It feels surreal to share that Shake Up Cocktails was chosen as the pitch contest winner. We joined the cohort to pressure test our message and market strategy through intense workshops. It was indeed an exhilarating experience!"
The Winning Formula
Brian Rosen, the founder and General Partner at InvestBev, highlighted how the brand's strategic approach set it apart from competitors. "The strength and clarity of Shake Up Cocktails' go-to-market plan were pivotal in driving both immediate and long-term business goals, making them a standout choice," Rosen emphasized. This recognition underscores the effectiveness of their business model and the clarity of their objectives moving forward.
Accelerator Program Overview
The Pitch Day event, held at InvestBev's headquarters, marked the conclusion of the Fall 2025 Accelerator program. This unique initiative is specifically designed to aid emerging beverage brands in refining their strategies and gaining valuable market exposure. Companies participating in this cohort were provided with hands-on mentorship from experts in the beverage industry, equipping them with essential skills for success.
Brands in the Spotlight
The 2025 Fall Accelerator cohort included a varied mix of innovative brands across different beverage categories. Participants included 3708 American Agave, Banter Rum, Celosa Rosé Tequila, Distillery 291, and many others, each bringing unique flavors and concepts to the table. This diversity within the program reflects a commitment to fostering a rich variety of products and ideas within the industry.
Empowering Founders for Success
Gustavo Aguirre, VP of Brand Acceleration at InvestBev, emphasized the program's focus on actionable knowledge rather than abstract theories. He remarked that founders need real support with actionable plans, distributor introductions, and investor readiness, all of which the program aims to deliver. It’s not merely about funding; it’s about providing the right tools and connections to cultivate thriving businesses.
Brian Rosen reiterated this approach, stating that the Accelerator is focused on equipping entrepreneurs to build sustainable enterprises. He noted, "Shake Up Cocktails embodies the creativity and discipline necessary to thrive in today's dynamic beverage market." Their journey highlights the importance of strategic planning and execution in achieving success.
Future Outlook for Shake Up Cocktails
This milestone for Shake Up Cocktails is more than just a financial boost; it’s a significant step towards expanding their reach and solidifying their brand identity in the adult beverage market. With the financial resources and strategic support from InvestBev, they are well-positioned to enhance their product offerings and grow their presence in an increasingly competitive industry.
Visitors interested in learning more about their offerings can explore the brand's vibrant range of cocktails, designed to provide a fun and flavorful experience for any occasion.
About Shake Up Cocktails
Shake Up Cocktails specializes in crafting all-natural, gluten-free ready-to-drink cocktails, emphasizing the use of real ingredients and vibrant flavors tailored for every occasion. Led by entrepreneur Dan Fahrner, the brand champions authenticity and taste.
About InvestBev
Founded in 2015 by Brian Rosen, InvestBev Group has established itself as a leading private equity firm in the adult beverage sector. It focuses on providing unique financial solutions and strategic support to emerging brands, raising significant capital across multiple funds to foster growth in the industry.
Frequently Asked Questions
What was the award given to Shake Up Cocktails?
The brand was awarded $100,000 in capital and services from InvestBev.
Who are the co-founders of Shake Up Cocktails?
The brand was co-founded by Jamie and Dan Fahrner.
What is the focus of the InvestBev Accelerator program?
The program aims to assist emerging beverage brands in refining their strategies and connecting with investors.
What kind of products does Shake Up Cocktails offer?
Shake Up Cocktails provides all-natural, gluten-free ready-to-drink cocktails designed for health-conscious consumers.
What are the future plans for Shake Up Cocktails?
The company plans to utilize its recent funding to expand its product offerings and enhance market presence.
