Celebrating Excellence in Hospitality Design
fav hospitality group Co., Ltd. (FHG), part of the renowned Kasumigaseki Capital Group, proudly announces a remarkable achievement in the world of hospitality. The brand "seven x seven" has been honored with the coveted Gold Prize in the Branding Systems category at the renowned Graphis Design 2026 Awards. This prestigious event, organized by the influential Graphis, recognizes outstanding visual communication on a global scale.
The Significance of the Gold Award
Securing the Gold Award is a historic milestone as it marks the first instance where a hotel brand has garnered this honor in the Branding Systems category. This achievement not only showcases the creativity and innovation of seven x seven but also underscores the brand's commitment to advancing Japanese hospitality on the international stage.
Insights from the Chief Creative Director
David Miskin, the Chief Creative Director at fav hospitality group, shared his thoughts on this significant recognition. He expressed, "It is a great honor for us to receive the Gold Award at the Graphis Design 2026 Awards. Winning in the Branding Systems category as the first hotel brand is a groundbreaking achievement that reflects the success of our challenge and demonstrates new possibilities for Japanese hospitality on the global stage."
Creating Memorable Experiences
Miskin elaborated on the brand's philosophy, emphasizing that seven x seven is not merely an accommodation but a dynamic stage for brand experience. The brand integrates architecture, interior design, services, and communications into a unified aesthetic. The aim is to craft an environment that engages all the senses, enveloping guests in an experience that lasts long after their departure.
Future Endeavors
The Gold Award serves as both an encouragement and a motivation for continued innovation. Seven x seven plans to expand further, creating more fabulous destinations that redefine what hospitality can be. The brand's vision extends beyond traditional notions, aiming to transform simple stays into profound experiences.
About seven x seven Hotels
The seven x seven brand is committed to redefining what guests expect from a hotel stay. The two notable properties under this brand include:
seven x seven Itoshima
Located in the picturesque Fukuoka City, seven x seven Itoshima offers a serene escape. The address is 266 Nishiura, Nishi-ku, Fukuoka City, 819-0202. It promises to immerse guests in the beauty of its environment while providing exceptional service.
seven x seven Ishigaki
Another jewel in the seven x seven collection is the Ishigaki location at 254-19 Maezato, Ishigaki City, 907-0002. This property embodies the spirit of hospitality, inviting guests to relax and rejuvenate in a stunning setting.
Importantly, the "x" in seven x seven is lowercase, symbolizing the unique blend of experience that guests can expect.
Company Overview
fav hospitality group Co., Ltd. is at the forefront of hospitality innovation, creatively merging trends with technology, finance, and design. The company is developing new forms of "play" and "hospitality" that resonate with today’s generation.
FHG HOTELS includes various brands, such as the group-stay brand "fav," its luxury line "FAV LUX," the high-end hotel brand "seven x seven," its sub-brand "edit x seven," and the business-oriented "BASE LAYER HOTEL." With 18 hotels currently in operation, the group anticipates launching an additional 26 properties by the end of 2027.
Frequently Asked Questions
What is the significance of the Gold Prize at the Graphis Design Awards?
The Gold Prize signifies excellence in branding and design, marking a milestone for hotel brands and encouraging innovation in hospitality.
Who is the Chief Creative Director of the fav hospitality group?
David Miskin serves as the Chief Creative Director, leading the brand's vision and creative direction.
Where are the seven x seven hotels located?
The seven x seven hotels are located in Itoshima and Ishigaki, both offering unique hospitality experiences.
What is the future vision for the seven x seven brand?
The brand aims to expand its portfolio, focusing on creating memorable guest experiences that integrate various elements of hospitality design.
What other brands are under the fav hospitality group?
FHG operates several brands, including fav, FAV LUX, seven x seven, edit x seven, and BASE LAYER HOTEL.
