New Beautyrest Collections Enhance Sleep Solutions
Serta Simmons Bedding (SSB), a prominent name in the global sleep industry, is excited to announce the launch of its latest innovations, the Beautyrest and Beautyrest World Class collections. These new offerings are set to hit retail stores starting in the early part of the upcoming year. The company will also showcase these products at the Winter Las Vegas Market, an event anticipated to draw significant attention.
Completing the Beautyrest Portfolio
According to Rolf Sannes, Senior Vice President of Brand Marketing, these two new collections represent the completion of the Beautyrest brand portfolio. He highlights the successful introduction of the Beauty Sleep collection as a solid entry point for ease of access, alongside the relaunch of the premium Beautyrest Black line. With these expansions, SSB aims to support every sleeper with a product that caters to their needs, promoting proper support and motion separation for a restful night’s sleep.
Consumer Demand Surges
Jessica Goldberg, Senior Director of Beautyrest Brand Marketing, noted that both the Beauty Sleep and Beautyrest Black collections exceeded expectations, further driving home the brand’s commitment to quality and progressive sleep technology. The overwhelming consumer response demonstrates the importance of offering a diverse range of mattresses.
Celebrating 100 Years of Innovation
As 2025 approaches, it marks a century of lasting excellence for Beautyrest. The company is gearing up to celebrate this milestone with a Roaring 20’s themed event at the Las Vegas Market, accompanied by promotional materials highlighting the anniversary. Additional marketing efforts will include a TV ad campaign debuting around Memorial Day, showcasing the brand’s rich history intertwined with its commitment to quality sleep.
Importance of Quality Sleep
Tim Oakhill, Chief Marketing Officer, expressed enthusiasm about reaching this significant milestone, emphasizing that the brand strives to introduce next-generation innovations with these new mattress lines. SSB focuses on enhancing the sleep experience for all, reinforcing their initiative to prioritize quality sleep for everyone.
Introducing baselogic™ Bases
Along with the new mattress collections, SSB also announced an adjustable line of bases under the name baselogic™. This new line aims to complement both the Beautyrest and Serta brands, providing versatile options for consumers. Retailers can anticipate these bases to be available for purchase starting in March of the following year.
Features of the New Beautyrest Collection
The Beautyrest collection is engineered with 875-density Pocketed Coil Technology for personalized support and effective motion separation, enhancing overall sleep quality. The ActiveResponse Memory Foam included in these models is designed to contour to the sleeper’s body, relieving pressure points effectively. The brand’s commitment to modern aesthetics is clear in the collection’s design and the antimicrobial properties of its quilt.
Details of the Two Levels Available
This collection has two distinct performance levels, each catering to varying preferences:
- Level 1: Comes with four handles, features the 875-density Pocketed Coil Technology, a layer of ActiveResponse Memory Foam, and antimicrobial quilting.
- Level 2: Includes additional features of Level 1, plus a layer of SurfaceTouch Gel Memory Foam and InfiniCool Technology for enhanced cooling properties.
Beautyrest World Class Collection
The newly introduced Beautyrest World Class collection takes innovation a step further with its impressive 1000-density Pocketed Coil Technology, offering advanced support and pressure relief for premium comfort. A focus on temperature management using InfiniCool or InfiniCool MAX technology is integrated within the design to improve the sleep experience.
High-End Features Available
All mattresses in the World Class range are crafted with four handles and include state-of-the-art features such as:
- World Class Relief HD Foam, specifically engineered for superior pressure relief.
- Enhanced SurfaceTouch Gel Memory Foam in the Level Four mattresses for improved surface pressure relief.
- Apex Top Design that provides an additional layer of memory foam in the medium hybrid option, ensuring better edge support.
Pricing for these new models starts at approximately $1,399 for Level 3 and $1,699 for Level 4, making these collections accessible for a variety of budgets while not compromising on quality.
About Serta Simmons Bedding
Serta Simmons Bedding is esteemed as one of the leading names in the sleep industry. With over 150 years of heritage in innovating exceptional sleep solutions, the company is devoted to improving the quality of life by enhancing sleep quality. Their headquarters is located in Doraville, and they oversee several high-profile brands including Serta, Beautyrest, and Tuft & Needle.
Frequently Asked Questions
What are the new collections introduced by Serta Simmons Bedding?
Serta Simmons Bedding has launched the Beautyrest and Beautyrest World Class collections, designed to meet diverse sleep needs.
What is the significance of the year 2025 for Beautyrest?
2025 marks the 100th anniversary of Beautyrest, a milestone that will be celebrated with various marketing campaigns and special events.
What technologies are featured in the new Beautyrest mattresses?
The new mattresses feature 875-density Pocketed Coil Technology, ActiveResponse Memory Foam, and antimicrobial properties.
What adjustable options does Serta Simmons Bedding offer?
They are launching a new adjustable line of bases known as baselogic™, which supports their mattress brands.
How much do the new Beautyrest mattresses cost?
Suggested pricing for the new collections begins at $1,399 for the Level 3 model and $1,699 for the Level 4 model.
