Serko Enhances Zeno with NDC Content Integration
Serko Ltd, a recognized leader in online travel for businesses, has made an exciting announcement regarding its travel solution platform, Zeno. The company is set to integrate New Distribution Capability (NDC) content through collaboration with Amadeus. This strategic move aims to bolster Zeno's airline retailing capabilities, providing users with an improved travel booking experience.
Integration Details and Expected Timeline
The integration of NDC-enabled content is scheduled to launch in mid-2025. This will allow travelers utilizing Zeno to access NDC offers powered by Amadeus. These offerings will include corporate-negotiated fares and customizable ancillary services, successfully enriching Zeno’s connected trip experience.
Key Benefits for Users
Bob Shaw, Chief Strategy Officer at Serko, expressed enthusiasm for the initiative. He remarked that this collaboration with Amadeus will empower Serko's Amadeus-based agencies to deliver competitive airline options and tailored products to customers. This enhancement aligns with Serko's long-term commitment to seamlessly connect users with the corporate travel ecosystem.
NDC Technology by Amadeus
Renaud Nicolle, Senior Vice President for Travel Sellers at Amadeus, echoed the excitement over their partnership with Serko. He highlighted that the NDC technology enhances the travel experience by creating a more personalized journey for customers. By leveraging Amadeus' sophisticated NDC capabilities, Serko will be able to offer a broad array of travel content adjusted to user preferences, while also increasing the efficiency of their agents.
The Growth of NDC in the Travel Arena
The current landscape shows Amadeus is already live with 29 airlines providing NDC content. Even more airlines are expected to join the platform throughout 2025, creating a richer library of offers for Serko's Travel Management Company partners. This integration is particularly advantageous for the Australia and New Zealand segments as Qantas prepares to revise its distribution strategy.
Future Enhancements and Customer Experiences
Serko is committed to continuously improving customer experience when it comes to sourcing NDC content through Amadeus. Future product releases will enable more flexible mixed airline itineraries across different fare types such as NDC, EDIFACT, and Low-Cost Carriers (LCC). Moreover, customers will have the ability to manage their NDC bookings online, making the travel management process even more user-friendly.
Work Collaboration and Support
This initiative will see Serko’s product and engineering teams collaborating intimately with Amadeus Implementation Consulting Services. The goal is to ensure a smooth integration process that maximizes the benefits for all users engaged with the Zeno platform.
About Amadeus
Amadeus is dedicated to enhancing travel for individuals worldwide, encouraging innovation and fostering partnerships that contribute positively to the travel experience. Their advanced technology supports the travel and tourism sectors by redefining how industry players operate. From burgeoning startups to large corporations, Amadeus connects diverse entities within the global travel and hospitality ecosystem, fostering collaboration to innovate and improve tomorrow’s travel.
About Serko
Serko stands at the forefront of online travel booking and expense management, especially tailored for the business travel market. Zeno, the next-generation travel management application by Serko, utilizes intelligent technology and predictive workflows, transforming business travel from start to finish. Listed on both the New Zealand Stock Exchange (NZX:SKO) and the Australian Securities Exchange (ASX:SKO), Serko maintains its headquarters in New Zealand while encompassing offices across Australia, China, and the United States.
Frequently Asked Questions
What is the main purpose of Serko's integration with Amadeus?
The integration aims to enhance Serko’s Zeno platform by providing NDC content, allowing travelers to access competitive airline offers and personalized services.
When will the NDC content integration go live?
The integration is scheduled to launch in mid-2025, bringing new capabilities to the Zeno platform.
How will this integration benefit corporate travelers?
Corporate travelers will benefit from access to corporate-negotiated fares, personalized ancillary services, and a more enriched booking experience.
Are there other airlines expected to join the Amadeus platform?
Yes, additional airlines are planned to join the Amadeus Travel Platform in 2025 and beyond, expanding the range of NDC offers available.
What future improvements can we expect from Serko?
Serko plans to enhance customer experience further by enabling mixed airline itineraries across various fare types and allowing online management of NDC bookings.
