SECU's Inspirational Kindness Campaign Sets Ambitious Goals
Credit union aims to inspire record-breaking, one million acts of kindness across Maryland in just one month
Baltimore, October marks the kickoff of SECU, Maryland's largest credit union, sixth annual SECU Kindness Campaign. This year, the organization embraces a bold objective: gathering one million acts of kindness in a single month. This noteworthy initiative reflects SECU's enduring belief in the "people helping people" philosophy. Through this campaign, the credit union hopes to strengthen bonds of compassion and goodwill not only within Maryland but extending its reach beyond.
Launching Kindness Through Community Support
The SECU Kindness Campaign launched during the challenges of fall 2020, originating from a straightforward mission to uplift the community through thoughtful gestures. Fast forward five years, the campaign has blossomed into a unified effort involving numerous nonprofits, volunteers, and community organizations. In the last year alone, the campaign celebrated an impressive tally of 590,579 acts of kindness, making a significant impact on many lives across the state.
A Vision of Kindness in Action
“At SECU, we see kindness as something simple yet powerful,” said Dave Sweiderk, President and CEO of SECU. “The Kindness Campaign is more than just an initiative; it represents a commitment to show up for one another in times of need.” This commitment to the values of kindness and community service drives SECU's actions. By collaborating with local nonprofits and contributing time and resources, SECU aims to create a stronger and more connected Maryland.
A Collaborative Approach to a Kinder Maryland
The SECU MD Foundation plays a vital role in the campaign, dedicated to empowering individuals and building healthier communities throughout Maryland. This partnership ensures initiatives promoting educational advancement, financial literacy, and overall wellness remain at the forefront of this effort.
This year, SECU broadens its partnerships to include both longstanding allies and newcomers, highlighting an expanded network supporting the campaign. Notable new partners include:
- The Charitable Foundation of the Greater Baltimore Board of Realtors
- Maryland Association of Nonprofits
- Aberdeen Police Department
- Towson University
- University of Maryland
- Frostburg State University
- Baltimore Center Stage
- Baltimore Office of Promotion & the Arts
Celebrating Kindness Month
To underscore the ethos of kindness, SECU proudly announces the acquisition of a formal proclamation from the Governor’s office affirming October as Kindness Month in Maryland for the third consecutive year. This recognition highlights the organization's unwavering commitment to elevating community connections and fostering significant local impacts.
Signature Events and Community Engagements
The 2025 campaign will officially kick off with a statewide food drive aimed at supporting campus food pantries at various partner locations, including Morgan State University and Towson University. Ongoing through September 30, SECU encourages donations of nutritious, non-perishable food to assist college students confronting food insecurity. This food drive, known as "Kickoff to Kindness," strives to empower students and enhance their academic experiences.
Moreover, SECU's Day of Kindness, which serves as the primary day of service for the campaign, will take place on October 13. It will mobilize hundreds of SECU volunteers engaging with 30 community partners throughout Maryland. Participants will help restore and organize food pantries, utilizing donations collected in advance, while also participating in numerous other events across the state. The impact of this single day of service aims to contribute 350,000 acts of kindness.
Ongoing Cause-Based Initiatives
- Maryland Nonprofits Annual Conference: Free professional headshots for attendees, promoting career development.
- Make-A-Wish Foundation Annual Golf Tournament: Ongoing support for children with critical illnesses.
- World Food Day: SECU’s initiatives will address statewide food insecurity.
- National Arts and Humanities Month: Supporting access to arts through various programs throughout October.
- GBBR Realtor Fair: Engaging interactive kindness activities for attendees.
- National Book Month: Donation of books in classrooms and libraries.
- Financial Education Programs: Collaborating with schools to foster financial literacy for students.
One Million Acts, One Heartfelt Mission
With these remarkable initiatives, SECU and the SECU MD Foundation aspire to inspire individuals in Maryland to give, volunteer, and act with empathy and kindness, reinforcing the notion that even the smallest act of kindness can create a ripple effect. Together, Marylanders can engage in gestures like donating food, reading with students, or participating in local community events, each contributing to the overarching goal of enhancing community compassion.
Frequently Asked Questions
What is the goal of SECU's Kindness Campaign?
The goal is to achieve one million acts of kindness across Maryland within October.
How can individuals participate in the Kindness Campaign?
People can participate by volunteering, donating food, or engaging in acts of kindness throughout their communities.
What events are included in the campaign?
Events include food drives, a Day of Kindness, and various community outreach programs aimed at supporting local needs.
How has the campaign impacted the community in previous years?
Last year alone, the campaign documented 590,579 acts of kindness positively affecting many lives across Maryland.
What is the mission of the SECU MD Foundation?
The SECU MD Foundation aims to foster strong communities in Maryland by aiding personal and financial wellness initiatives.
