Exciting New Partnership Announcement
Seattle Reign FC has formed a remarkable multi-year partnership with Paula's Choice Skincare. This collaboration marks an exciting milestone as the skincare brand becomes the official upper-back kit sponsor of the Reign FC team. This partnership showcases a shared commitment to women's empowerment, innovative performance, and a strong bond from their Pacific Northwest roots that resonates on both local and international stages.
Celebration of Women in Sports
Paula's Choice Skincare will serve as the presenting partner for the Reign FC's upcoming Fan Appreciation Match, an event that holds special meaning for the club and its supporters. This match features critical community engagement and provides a platform for displaying transformative ideas that uplift women and instill confidence within the athletes. When the match occurs, fans will see the Paula's Choice logo firmly placed on the team's kits, symbolizing a commitment to advancing women's professional sports.
Introducing the Lu Barnes Award
As part of this enriching partnership, Reign FC is proud to introduce the Lu Barnes Award, a new initiative aimed at recognizing players who exemplify integrity, leadership, and excellence. The first recipient of this prestigious award will be none other than the team's captain, Lauren Barnes, setting a remarkable standard for upcoming awardees and acknowledging her valuable contributions both on and off the pitch.
Voices Behind the Partnership
Maya Mendoza-Exstrom, Chief Business Officer of Seattle Reign FC, expressed enthusiasm regarding the partnership, noting that as a Seattle-born and women-led brand, the collaboration holds more significance than a simple jersey placement. It stands for a collective goal to empower, inspire, and promote women's roles in professional sports.
Faiz Ahmad, the CEO of Paula's Choice Skincare, conveyed the brand's commitment to providing scientifically-proven skincare solutions. He emphasized that the values shared with Seattle Reign FC reflect a common mission: to empower women athletes and foster a positive impact in the world of sports.
Media Resources and Commitment to Education
Beyond product promotion, Paula's Choice Skincare embodies an ethos of education and empowerment, which aligns well with the team’s mission. The branding on the Reign FC kits signifies a powerful alliance centered on nurturing female athletes and advocating for high standards of communication and accountability.
A Legacy of Impact
This partnership embodies what Seattle is all about. With the shared commitment to progression, Reign FC aims to champion confidence, performance, and lasting influence that resonates in the community and addresses the needs of women in sports. The collaboration means more than just a logo; it symbolizes the promise of real impact through action and innovation.
Lauded for her achievements, Lauren Barnes stands out as the NWSL’s all-time leader in games played. The club’s decision to name the award in her honor not only signifies her impact within the organization but also creates a legacy meant to inspire future generations to strive for excellence.
As part of the award program, each recipient of the Lu Barnes Award will have the opportunity to donate to a nonprofit of their choosing, extending the meaningful influence beyond the soccer field, promoting inclusivity and empowerment in women’s sports.
Future Endeavors and Community Engagement
The refreshed kits will debut during the Fan Appreciation Match at Lumen Field when Reign FC hosts rivals Utah Royals FC. The occasion promises to be a celebratory event, featuring limited-edition posters and surprises for fans in attendance courtesy of Paula's Choice Skincare.
Seattle Reign FC was established in 2012 as a pioneering member of the National Women's Soccer League, and it has consistently demonstrated competitive prowess and a strong commitment to advancing women’s soccer. Over the years, they have secured the NWSL Shield three times, emphasizing their dedication to achieving excellence on the field.
About Seattle Reign FC and Paula's Choice Skincare
Seattle Reign FC plays home matches at Lumen Field and trains at Starfire Sports Complex, continuing to build their reputation within the realm of professional women's soccer. Paula's Choice Skincare has remained steadfast in its commitment to leverage research-driven products that truly benefit its users. The partnership will foster educational initiatives and community-oriented activities that empower women far beyond the field and the beauty counter.
Frequently Asked Questions
What does the partnership between Seattle Reign FC and Paula's Choice Skincare entail?
The partnership includes Paula's Choice Skincare as the official upper-back kit sponsor and involvement in club events, highlighting empowerment and women's sports.
What is the Lu Barnes Award?
The Lu Barnes Award is an annual accolade presented to a Reign FC player who exemplifies integrity, leadership, and excellence. Lauren Barnes is the first recipient.
When will the partnership officially make its debut?
The partnership will be highlighted during the upcoming Fan Appreciation Match, where the Paula's Choice logo will appear on the team kits.
What are the broader goals of this partnership?
The collaboration aims to foster women's empowerment, community impact, and educational programs within women's sports, both locally and globally.
How does this partnership reflect Seattle's values?
This partnership embodies Seattle's reputation for innovation, forward-thinking, and the commitment to promoting women's roles in sports and society.
