Screenvision Media Unveils Advanced Cloud-Based Advertising Solutions
Screenvision Media has recently announced a groundbreaking modernization of its core business systems through the successful migration to advanced cloud technologies, specifically Microsoft Azure and Oracle Cloud Infrastructure (OCI). This transition marks a significant step forward in how the company delivers premium video advertising and content representation, further establishing its leadership in the industry.
Transformation Through Partnership
This ambitious project is part of a longstanding partnership with Cintra, a prominent provider of Oracle-specialized managed services and enterprise cloud architecture expertise. Their collaboration has led to a transformative initiative designed to enhance the resilience of Screenvision's operations, ensure data protection, and provide the scalability required to meet the demands of a competitive advertising landscape.
Achieving Seamless Transition
The multi-cloud migration was executed meticulously over a 12-week timeframe, guaranteeing that business operations remained uninterrupted. Michael Henry, Senior Vice President of Technology at Screenvision Media, highlighted the significant improvements achieved through this transition, stating, "Our migration to the Azure + Oracle Cloud platform has delivered measurable improvements in service levels, cost control, and flexibility."
Benefits of the New Cloud Infrastructure
Thanks to the implementation of OCI architecture and the Oracle-Azure Interconnect, Screenvision now enjoys high availability and robust disaster recovery capabilities, which prepare the company to effectively manage seasonal advertising peaks. The strategic cloud transformation addresses key private equity modernization goals while setting the stage for future digital innovation in in-theater advertising.
Key Advantages of Multi-Cloud Migration
Screenvision Media's move to a cloud-based operating strategy has led to a variety of positive outcomes that enhance their service delivery and operational efficiency:
- Enhanced Scalability and Performance
OCI's dynamic workload scaling and built-in disaster recovery systems allow Screenvision Media to handle advertising traffic surges without any performance slowdowns. This architecture includes local failover capabilities and real-time data protection, ensuring consistent service delivery. - Improved Cost Efficiency
The transition from traditional on-premises hardware to OCI's predictable pricing structure has resulted in significant reductions in IT costs for Screenvision Media. - Operational Resilience
The new cloud platform allows for zero-downtime recovery while providing continuous monitoring. Cintra's 24/7 managed services ensure that any issues are proactively identified and resolved, thereby minimizing risks and enabling internal teams to focus on innovative projects. - Strategic Impact on Digital Advertising
This cloud transformation aligns with Screenvision Media's long-term digital advertising goals. It permits faster integration with future services offered by Azure and Oracle and enhances visibility into financial operations and compliance.
Transformative Outcomes
The migration has resulted in key outcomes, including:
- Substantial IT cost reductions
- No data loss, with enhanced resilience via real-time disaster recovery
- Simplified Oracle licensing procedures, mitigating compliance risks
- Greater financial transparency through cloud-based costing methods
- A flexible architecture ready for rapid service expansion
The Role of Cintra
Cintra has played a pivotal role in this transformation by offering cloud strategy consulting, designing a multi-cloud architecture, automating the Oracle migration, and providing ongoing managed services for OCI. Their expertise has positioned Screenvision Media for success in an increasingly dynamic advertising environment.
About Screenvision Media
Based in New York, N.Y., Screenvision Media stands as a national leader in delivering comprehensive advertising and content representation services for cinema exhibitors. Their advertising network reaches nearly half of all cinema admissions, encompassing 14,000 screens in 2,300 theater locations across the nation. They are associated with over 150 theatrical circuits, including seven of the top ten exhibitor companies.
About Cintra
Cintra specializes in multi-cloud Oracle solutions and services, empowering businesses to modernize critical Oracle platforms through exceptional architecture, automated migration, and managed services across various cloud environments. With its proprietary platform, Remapped.ai, Cintra facilitates the transformation of legacy Oracle environments, aiming to reduce costs and foster innovation at scale.
Frequently Asked Questions
What is Screenvision Media's recent achievement?
Screenvision Media recently completed a migration to a modern, cloud-based advertising platform utilizing Microsoft Azure and Oracle Cloud Infrastructure.
How did Cintra contribute to Screenvision's transformation?
Cintra provided expertise in multi-cloud architecture and managed the migration process to ensure a seamless transition without business interruptions.
What are the main benefits of Screenvision's cloud migration?
The migration resulted in enhanced scalability, cost efficiency, operational resilience, and strategic impacts that support future digital advertising initiatives.
What technologies does Screenvision Media use for their services?
Screenvision Media employs Microsoft Azure and Oracle Cloud Infrastructure to enhance their advertising and content representation capabilities.
Where is Screenvision Media headquartered?
Screenvision Media is headquartered in New York, N.Y.
