Scientific Games Expands Digital Division with New Leaders
Strategic Expansion of Digital Lottery Business
Scientific Games is taking significant steps to strengthen its digital lottery business by appointing experienced leaders to its executive team. These moves reflect the company's commitment to innovation and growth in the digital space, ensuring they remain at the forefront of the global lottery industry.
Introducing New Executive Leaders
Keshav Pitani is joining the team as the Senior Vice President of Digital Games, bringing a wealth of experience from his tenure in product development and innovation. Having previously played a critical role at Bally Technologies, he is well-versed in what it takes to propel digital offerings to the next level.
Keshav Pitani's Experience and Vision
Pitani will be pivotal in guiding Scientific Games' digital game strategy. His background includes managing teams dedicated to creative content and technology, developing comprehensive gaming solutions, and creating platforms that engage users in meaningful ways. His role will encompass driving the digital game studios forward and fostering robust partnerships to enhance product offerings.
Laura Higgins Brings E-commerce Expertise
Alongside Pitani, Laura Higgins assumes the position of Vice President of Customer Success & Strategy within the global digital team. With over two decades of experience at prominent companies, she has a rich history of identifying new growth areas and strategies, especially in the consumer products and e-commerce landscapes.
Building a Robust Digital Strategy
Matt Lynch, the President of Digital for Scientific Games, expressed enthusiasm regarding the recruitment of these talented executives. He stated that their expertise will guide the digital team towards greater achievements and innovations, setting the stage for the company’s digital future. The focus remains on consumer-centric programs that enhance customer experience for lottery clients around the world.
Pitani's leadership in the digital gaming arena includes overseeing successful product launches in the competitive landscape, such as those within the U.S. and Canadian video lottery sectors. His innovative thinking has previously resulted in breakthroughs in both digital and retail spaces.
Higgins' Contributions to Consumer Engagement
Higgins has an impressive track record of generating consumer loyalty through advantageous insights into marketplace dynamics. Her accomplishments at Procter & Gamble and Shutterfly demonstrate her capacity to spearhead category expansions and introduce high-impact digital platforms. She aims to utilize her insights to drive effective digital solutions at Scientific Games.
Scientific Games: A Leader in Global Lottery Solutions
With partnerships with over 30 lotteries worldwide, Scientific Games excels in providing iLottery solutions across diverse regions, including North America and Europe. Their presence spans five continents, offering comprehensive retail and digital games, along with the necessary technology and analytics needed for lottery operations in 50 countries globally.
Incorporating innovative solutions and enhancing user engagement are key to the organization's ongoing success. Scientific Games prides itself on being an industry pioneer, continuously adapting and evolving its offerings to meet the demands of a changing marketplace.
About Scientific Games
Scientific Games stands as a beacon in both retail and digital gaming, renowned for its analytical prowess and commitment to driving profits for governments through lottery and sports betting ventures. With innovations spearheaded since 1973, the organization excels in integrating entertainment experiences with seamless operational capabilities, ensuring a robust framework for future gaming advancements.
Frequently Asked Questions
What prompted Scientific Games to hire new executives?
The company aims to enhance its digital lottery business by leveraging the extensive experience of new executives to drive innovation and growth.
Who are the new executives at Scientific Games?
Keshav Pitani has been appointed as Senior Vice President, Digital Games, while Laura Higgins will serve as Vice President, Customer Success & Strategy.
How will these appointments impact Scientific Games?
The new leaders are expected to contribute significantly to developing consumer-centric digital programs and enhancing overall customer experiences for lottery clients.
What is the focus of Scientific Games' digital strategy?
The digital strategy emphasizes innovation and consumer engagement to ensure better services and offerings within the lottery sector.
Where does Scientific Games operate?
Scientific Games operates on five continents, providing services and products to lotteries in 50 countries, showcasing a massive global reach.
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