Exciting Developments for SCHEELS in Wisconsin
SCHEELS, a renowned employee-owned sporting goods retailer, has exciting news for fans and shoppers in Wisconsin. The company recently announced that it will be expanding its operations by opening a new location that promises to enhance the shopping experience for families and sports enthusiasts alike.
New Store Set for Wauwatosa
The new SCHEELS store will be located in Wauwatosa, Wisconsin, a move that reflects the company's dedication to providing the best in sporting goods and customer service. With the new store expected to cover an impressive 210,000 square feet, it aims to become the largest all-sports store in the state, ensuring every visitor finds something special.
Collaboration with Brookfield Properties
SCHEELS is partnering with Brookfield Properties to bring this vision to life. The new store is set to be built in the Mayfair area after a complete renovation of a previously vacant space. Construction is anticipated to be completed in time for a grand opening in Spring 2027.
Innovative Offerings and Experiences
At the Wauwatosa SCHEELS location, shoppers can expect a wide selection of sporting goods, footwear, and apparel all under one roof. This new retail destination will introduce a collection of fun attractions and specialty shops designed to capture the interest of every family member. With state-of-the-art performance analysis technology, shoppers can get the best fit for their gear, ensuring an exceptional shopping experience.
A Wealth of Job Opportunities
In addition to enhancing the local shopping landscape, SCHEELS' new store is expected to create more than 500 local jobs. The company is looking primarily for employee owners, ensuring that a significant number of associates are hired from within the community.
Community Impact
The anticipation surrounding the opening of SCHEELS cannot be overstated. SCHEELS believes their presence will not only enrich the shopping experience at Mayfair but also bolster the local economy by offering jobs and engaging with the community at large. Mayor Dennis McBride of Wauwatosa expressed his enthusiasm about the opening, underscoring its significance in strengthening the local area.
A Rich History of SCHEELS
SCHEELS has an impressive legacy dating back to 1902, beginning as a small hardware store founded by Frederick A. Scheel. Over the years, SCHEELS has broadened its retail reach progressively, now operating 34 stores across 16 states. The company continues to thrive under the leadership of Steve D. Scheel, with Matt Hanson steering the direction of daily operations.
Looking Ahead to the Future
With plans firmly in place for the new Wauwatosa location, SCHEELS is committed to keeping pace with evolving customer expectations and community needs. The opening of the new store mirrors the brand's ongoing mission to provide innovative shopping solutions, expert assistance, and a unique gathering space for sports and outdoor enthusiasts.
Frequently Asked Questions
When is the SCHEELS store in Wauwatosa expected to open?
The store is anticipated to open in Spring 2027.
What can shoppers expect to find at the new SCHEELS location?
The Wauwatosa SCHEELS location will offer a vast selection of sporting goods, footwear, apparel, and family-friendly attractions.
How many jobs will the new store create?
The new store is expected to create over 500 jobs in the community.
What is the history of SCHEELS?
SCHEELS has been operating since 1902, originally starting as a hardware store before expanding into sporting goods.
How does SCHEELS support community engagement?
SCHEELS aims to hire locally and engage with the community while providing a one-of-a-kind shopping experience.
