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Scandinavian Tobacco Group Unveils Ambitious Focus2030 Strategy

Scandinavian Tobacco Group Unveils Ambitious Focus2030 Strategy

Scandinavian Tobacco Group Unveils Financial Ambitions

Scandinavian Tobacco Group is gearing up for a significant milestone with the launch of its ambitious five-year strategy, known as Focus2030. Set to be presented at the upcoming Capital Markets Day, this strategy outlines the vision of the company aiming for substantial growth and innovation by 2030.

Strategic Vision for 2030

The Focus2030 strategy is not just about numbers; it represents a comprehensive approach to developing a sustainable future for Scandinavian Tobacco Group. The company plans to strengthen its core tobacco operations, particularly in Europe, while also expanding its handmade cigar segment in the U.S., which is seeing a rising demand. Additionally, the company is set to explore the lucrative market of nicotine pouches, which is characterized by robust growth potential.

Key Areas of Focus

To create a well-rounded business model by 2030, Scandinavian Tobacco Group has identified several areas of focus:

  • Enhancing its machine-rolled and smoking tobacco offerings to ensure stability and sustainability.
  • Building a more attractive handmade cigar business with an impressive global reach.
  • Expanding its nicotine pouch market presence, capitalizing on consumer trends.

Financial Growth and Shareholder Returns

The company's Board of Directors is enthusiastic about the new financial ambitions that align with these strategic initiatives. The goals include a return on invested capital (ROIC) of at least 11% by the end of the decade, modest annual EBIT growth, and a remarkable free cash flow target set at DKK 1.2 billion by 2030.

This ambitious plan is expected to offer attractive returns to shareholders through a new flexible return policy. The policy establishes a dividend payout ratio of 40-60% based on adjusted earnings per share, supplemented by potential share buybacks when conditions permit.

Commitment to Shareholders

Since being listed on the Copenhagen Stock Exchange, Scandinavian Tobacco Group has demonstrated a strong commitment to its shareholders, returning more than DKK 9 billion through dividends and buybacks. The continuation of this trend is a priority for the company, reinforcing its focus on delivering significant value.

Cost Efficiency Initiatives

As part of its strategy to improve cost efficiency, Scandinavian Tobacco Group aims to achieve approximately DKK 200 million in cost savings. This initiative is a necessary step to ensure the financial ambitions are realized effectively. The planning for these improvements is set to commence shortly, with further details to be communicated in due course.

CEO Niels Frederiksen expressed enthusiasm about the Focus2030 strategy, stating that it is designed not only to create value for current stakeholders but also to position the company strategically for future opportunities. He stressed the importance of aligning the company’s capabilities with the evolving needs of consumers and shareholders.

Capital Markets Day Event

The eagerly awaited Capital Markets Day is scheduled as a live-streamed event. Attendees can expect to gain deeper insights into the new strategy and financial ambitions. It's an opportunity for stakeholders to engage directly with the company's leadership and explore the roadmap for the future.

Frequently Asked Questions

What is the Focus2030 strategy?

The Focus2030 strategy is Scandinavian Tobacco Group's five-year plan aimed at enhancing its market presence, particularly in sustainable tobacco products, cigars, and nicotine pouches.

When will the Capital Markets Day take place?

The Capital Markets Day will occur as a livestream event and is scheduled to run from 14:00 to 16:30 CET.

How has Scandinavian Tobacco Group supported its shareholders?

The company has returned over DKK 9 billion to shareholders since its listing, utilizing dividends and share buybacks as methods of distribution.

What financial goals has the company set for 2030?

The company aims for at least an 11% ROIC, modest EBIT growth, and free cash flow of at least DKK 1.2 billion.

How does the new shareholder return policy work?

The new policy adopts a 40-60% dividend payout ratio based on adjusted earnings per share, augmented by share buybacks when feasible.

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