SAS Recognized as a Leader in Real-Time Interaction Management
SAS acknowledged for empowering enterprises with a strong data science foundation for customer decision-making and orchestration.
CARY, N.C. — SAS, a global data and AI company focused on enabling organizations to make reliable decisions, has been named a Leader in The Forrester Wave™: Real-Time Interaction Management Software, Q4 2025.
Understanding SAS Customer Intelligence 360
SAS Customer Intelligence 360 truly encapsulates the essence of making data-driven decisions. The recent report noted, "SAS provides an analytical powerhouse for organizations aiming to enhance customer decision-making and orchestration through robust data science capabilities." The platform demonstrated exceptional skills, featuring a sophisticated AI workbench, predictive modeling, real-time decision-making, and performance optimization.
Expert Insights from SAS
Jonathan Moran, Head of MarTech Solutions Marketing at SAS, shared insights into how SAS fits into the evolving landscape of customer engagement. He stated, "For organizations keen on integrating both traditional enterprise decision-making and innovative AI-based techniques into their customer interaction practices, SAS stands out as an ideal match. Our clear product vision alongside strong data management capabilities instills confidence among brands, proving that SAS solutions are essential as consumer interaction methods continue to transform."
Top Scores for SAS
The evaluation awarded SAS the highest scores in the current offering category based on several important factors, including:
- Real-time customer understanding
- Identity resolution and privacy
- Digital intelligence
- AI workbench and governance
- Predictive AI
- Real-time decision-making
- Digitally assisted orchestration
- Business performance optimization
Moreover, SAS achieved maximum scores in the strategy category, particularly in vision and roadmap, showcasing its innovative approach and future readiness.
Real-Time Decisioning Applications
According to the report, many reference customers utilize SAS’s real-time decisioning capabilities for a variety of applications, which include:
- Email and web personalization
- Mobile app engagement
- Support for call centers
Customers also indicated interest in expanding into cloud-native services to improve usability and testing efficiency, showcasing a strong intent to meet evolving challenges in the market.
Supporting Diverse Industries
SAS Customer Intelligence 360 serves a wide range of industries, making it an invaluable tool for marketers eager to personalize customer experiences, activate customer data, and orchestrate informed journeys. The sectors leveraging SAS’s capabilities include:
- Banking
- Insurance
- Retail
- Consumer goods
- Telecommunications
- Media and communications
- Healthcare
- Hospitality
- Gaming
- Entertainment
For additional details regarding SAS Customer Intelligence 360, please visit the SAS website.
About SAS
SAS stands as a global leader in data and AI, transforming raw data into trusted decisions through specialized software and industry solutions. Harnessing analytical power allows organizations to gain the insights they need — encapsulated by the motto: THE POWER TO KNOW.
Frequently Asked Questions
What is SAS Customer Intelligence 360?
SAS Customer Intelligence 360 is a comprehensive platform that helps businesses personalize customer experiences and leverage data for informed decision-making.
Why was SAS recognized as a Leader in the report?
The evaluation acknowledged SAS's strong data management capabilities, innovative AI tools, and the ability to support real-time decision-making across various applications.
What industries benefit from SAS Customer Intelligence 360?
Various sectors, including banking, retail, healthcare, and telecommunications, leverage SAS’s solutions to improve their customer interactions.
What features set SAS apart?
Key features include advanced analytics, identity resolution, digital intelligence, and comprehensive performance optimization tools.
How does SAS support businesses in decision-making?
SAS empowers organizations by providing analytical tools that enhance customer understanding and optimize real-time engagement strategies.
