Sandals Resorts Partners with Leo Burnett as Creative Agency of Record
~Driven by a Shared Commitment to Family Values, Heritage Brands Join Forces to Bring Sandals' Distinct Caribbean Vision to Life~
Sandals Resorts has made an important announcement that signals a new chapter in its storied history. The well-known Leo Burnett agency has been chosen as the creative agency of record for both the Sandals and Beaches brands. This collaboration aims to enhance the creative representation of these cherished resorts, celebrated for their luxurious offerings in the Caribbean.
A New Chapter in Caribbean Branding
Effective immediately, Leo Burnett will take charge of creative ideas and execution across multiple media platforms for the diverse portfolio of Caribbean resorts. This includes the renowned adults-only Sandals Resorts and the family-friendly Beaches Resorts. The aim is to emphasize core family values and entrepreneurial synergies that align with the identities of both brands.
Common Values and Heritage
In discussing this partnership, Adam Stewart, Executive Chairman of Sandals Resorts, shared how personally significant this collaboration is for him. He reflected on the brand's journey that began with his father, the late Hon. Gordon 'Butch' Stewart. The founder's visionary marketing approach has left a lasting legacy of Caribbean authenticity and cherished family values.
The Vision for the Future
"The Sandals brands and Leo Burnett embody family-led, founder-driven stories fueled by innovation," Adam noted. This partnership represents an exciting opportunity to showcase the finest aspects of Caribbean hospitality and experiences to a global audience.
Unique Vacations Inc.: Steering the Creative Direction
Unique Vacations Inc. (UVI), led by Chief Marketing Officer Tony Cortizas, will oversee Leo Burnett's initiatives. Cortizas emphasized the invaluable creative immersion that occurred during the review process. This collaboration is designed not only to preserve but also to enhance what makes Sandals and Beaches truly special.
A Strong Connection
Britt Nolan, President and Chief Creative Officer of Leo Burnett, highlighted the immediate rapport between the agency and Sandals Resorts. "As you dive deeper into the story of Sandals and Beaches, it's impossible not to fall in love with them. It's a privilege to work with such revered brands and contribute to their narrative," Nolan remarked.
About Sandals Resorts
Sandals® Resorts is renowned for providing luxurious all-inclusive vacation experiences throughout the Caribbean. With 17 breathtaking resorts located in destinations such as Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao, and Saint Vincent and The Grenadines, each site captures the unique spirit and charm of the islands. The brand has consistently redefined luxury through pioneering innovations, including the Caribbean’s first Overwater Villas and new dining experiences that connect guests with local culinary delights.
About Beaches Resorts
Beaches® Resorts is recognized as the Caribbean's most-awarded family luxury all-inclusive vacation provider. With locations in Turks & Caicos and Jamaica, along with a new resort opening in Exuma, The Bahamas, Beaches caters to every family member. The resorts offer enriching experiences, such as interactions with the beloved Sesame Street characters, diverse waterparks, and exclusive kids' camps. Parents can indulge in luxurious amenities while knowing their children are in safe hands with Certified Nannies.
About Leo Burnett
Leo Burnett is a global creative solutions firm committed to delivering value for individuals and prosperity for brands across various countries. Founded on the belief that "what helps people helps business," Leo Burnett thrives on creativity that addresses human challenges. Their extensive history has established them as leaders in creative innovation.
Frequently Asked Questions
What is the purpose of Sandals Resorts' new partnership?
Sandals Resorts has formed a partnership with Leo Burnett as its creative agency to enhance its brand presence and storytelling efforts.
How will Leo Burnett assist Sandals Resorts?
Leo Burnett will manage creative ideation and execution across various media platforms to promote the Sandals and Beaches brands effectively.
What shared values do Sandals and Leo Burnett have?
Both brands are rooted in family-led principles and a dedication to innovation, focusing on creating meaningful connections within their narratives.
What unique offerings do Sandals Resorts provide?
Sandals Resorts offer luxurious all-inclusive experiences, featuring unique elements such as the Caribbean's first Overwater Villas and an off-site dining program that allows guests to savor local cuisine.
Where can I find more information about the resorts?
For more details about Sandals Resorts, visit www.sandals.com, and for Beaches Resorts, check out www.beaches.com.
