Salesfloor Collaborates with Google Cloud for Retail Innovation
Salesfloor introduces human-assisted digital selling to the cloud through its partnership with Google Cloud.
Transforming Retail Engagement
Salesfloor, a leader in omnichannel clienteling and virtual shopping, recently announced its inclusion in the Google Cloud Partner Advantage program as a Partner level partner. This collaboration marks a significant milestone in transforming how retailers connect with their customers across various channels. By leveraging Google Cloud's technology and infrastructure, retailers can engage effectively across both digital and physical platforms.
Enhanced Customer Experience
The integration of Salesfloor on Google Cloud Marketplace provides retailers with access to a robust cloud-native engagement platform. This platform is designed to augment online conversions, increase average order values, and decrease return rates. Retailers can utilize pre-committed Google Cloud spending, simplifying procurement processes and hastening the deployment of valuable resources.
Empowering Retailers through Technology
Lawrence Williams, Salesfloor's Director of Retail Strategy, expressed enthusiasm about this partnership, stating, "Our collaboration with Google Cloud enables retailers to modernize their customer experiences quickly and effectively while maintaining alignment with their current infrastructure. Retail teams are empowered to harness the power of personalization, data insights, and enhanced associate engagement."
Advanced Data Capabilities
Built on the robust Google Cloud infrastructure, Salesfloor utilizes innovative tools such as BigQuery, Looker, and Cloud Run Functions to deliver real-time personalization and insightful analytics. This collaboration ensures that retailers can implement secure and extendable integrations with their existing Customer Relationship Management (CRM), Point of Sale (POS), and inventory systems. Both Salesfloor and Google Cloud teams provide co-selling and onboarding support to ensure retailers can maximize their engagement strategies.
Significant Results for Retail Brands
Retailers using Salesfloor have reported staggering results, achieving an up to 10x increase in online conversion rates and a 52% rise in average order value. Salesfloor empowers store associates to engage with customers digitally through various communication channels, including live chat, video, SMS, email, and social media—all from a single platform.
About Salesfloor
Salesfloor is a distinguished customer engagement platform that facilitates meaningful interactions between retailers and their customers. The platform offers innovative capabilities such as Clienteling, Virtual Shopping, and Conversational AI. With over 50,000 associates from top retailers in sectors like apparel, beauty, and jewelry utilizing the platform, Salesfloor is actively redefining the associate’s role in contemporary retail. Trusted names like Saks Fifth Avenue and Bloomingdale's depend on Salesfloor to drive substantial engagement, enhance online conversion rates, and improve overall basket sizes. For more information on Salesfloor, visit their website and check out their LinkedIn page.
Frequently Asked Questions
What is the significance of the partnership between Salesfloor and Google Cloud?
The partnership enhances retail engagement by leveraging Google Cloud's infrastructure, allowing retailers to modernize customer interactions efficiently.
How can retailers benefit from the Salesfloor platform?
Retailers can enhance online conversions, increase order values, and integrate seamlessly with existing systems to streamline customer experiences.
What technologies are included in Salesfloor's offerings?
Salesfloor uses advanced tools like BigQuery, Looker, and Cloud Run Functions to provide real-time analytics and personalized shopping experiences.
What type of results have retailers seen using Salesfloor?
Many retailers have experienced significant improvements in online conversions, achieving up to a 10x increase and improving average order values by 52%.
Who are some notable brands that use Salesfloor?
Prominent brands like Saks Fifth Avenue and Bloomingdale's utilize Salesfloor to boost customer engagement and sales effectiveness.
