Introducing The Saie Climate Initiative
Beauty In (Climate) Action
Saie was founded on the idea that the essence of true beauty lies in doing good and feeling good. With a dedicated focus on enhancing the wellbeing of both individuals and the planet, Saie is taking a major leap forward by launching the The Saie Climate Initiative. This initiative represents a significant pledge within the beauty industry, aiming to inspire proactive measures that benefit both humanity and our Earth.
A Personal Connection to the Cause
Laney Crowell, the Founder and CEO, shares her childhood love for the mountains, where her parents instilled a deep sense of environmental responsibility in her. They taught her the importance of leaving places better than you found them, a belief that’s become central to Saie’s mission. "I hope this bold commitment encourages the beauty industry to confront the staggering 120 billion pieces of plastic we produce every year," she expresses. Laney believes that fighting our plastic addiction requires collective action from the industry.
A Comprehensive Strategy
The Saie Climate Initiative employs a clear and focused three-pronged strategy to tackle climate change:
- AIMING FOR CARBON NEUTRALITY: Saie is determined to eliminate and offset carbon emissions across its supply chain, aiming for net zero by 2039. Rather than waiting for permission to change, Saie is setting new standards for the industry and inviting others to follow suit.
- PARTNERSHIP WITH REPURPOSE: This collaboration aims to recover 5 million pounds of verified plastic over three years, taking action in various countries. By engaging in cleanup initiatives, Saie addresses the urgent issue of plastic pollution and its harmful effects on communities while empowering women through various initiatives. Highlights of this commitment include:
- Offering waste management services to 50,000 individuals.
- Supporting the livelihoods of 2,000 women with better income, healthcare, and social security.
- Turning hard-to-recycle plastics into valuable community resources.
- Protecting critical habitats, including essential whale nursing grounds.
- EMPOWERING FEMALE LEADERS: Acknowledging that women and children often suffer the most from climate change, Saie has created an all-women board of experts to guide and motivate the initiative.
With the expert guidance of Laney Crowell, Co-founder Svanika Balasubramanian from rePurpose Global, and cleaner beauty advocate Sydney Feeter from Sephora, the initiative is set to make impactful changes.
The Urgency for Change
The beauty industry produces around 120 billion packaging units annually, largely relying on non-recyclable plastics. This plastic pollution poses serious threats to ecosystems, damages marine life, contributes to overflowing landfills, and introduces toxic microplastics into our food and bodies. The need for transformative change is clear. A sustainable beauty industry is crucial for our shared future.
Saie's Ongoing Commitment to Sustainability
Aligned with this new initiative, Saie has also published its first annual 2023 Sustainability Report, showcasing their continuing efforts and commitment to transparency.
About Saie
Saie is a clean, performance-driven makeup brand that focuses on positivity for both people and the planet. Founded by industry veteran Laney Crowell, Saie aims to challenge traditional beauty standards with high-performance products packaged sustainably. Known for its signature lilac packaging and innovative formulas, Saie promotes clean beauty without compromise. You can find Saie products at Saiehello.com, Sephora.com, and in Sephora locations across North America.
About rePurpose Global
rePurpose Global is a leader in the fight against plastic waste. By uniting companies, consumers, and policymakers, they work on innovative strategies to tackle the plastic waste crisis across the entire circular economy. Their initiatives have successfully recovered over 63 million pounds of plastic waste, improving waste management systems and positively impacting communities around the globe.
Frequently Asked Questions
What is the Saie Climate Initiative?
The Saie Climate Initiative represents Saie's strong commitment to addressing climate change through practical strategies that advance sustainability within the beauty industry.
How does Saie aim to achieve carbon neutrality?
Saie plans to eliminate and offset its carbon emissions throughout its supply chain by 2039, establishing a new standard for sustainability in the industry.
What partnership is Saie engaged in for plastic recovery?
Saie has teamed up with rePurpose Global to recover 5 million pounds of verified plastic in various locations while enhancing waste management and empowering women.
Who is leading the Saie Climate Initiative?
The initiative is guided by an all-women board of experts that includes Saie's founder along with professionals from rePurpose Global and Sephora.
Why is sustainability crucial in the beauty industry?
The beauty industry generates vast amounts of plastic waste that harm the environment. Prioritizing sustainability is essential to tackle these challenges and safeguard our planet for future generations.
