Saia Inc. Forms a Partnership with the Atlanta Braves
Saia Inc. (NASDAQ: SAIA) has recently announced an exciting new chapter in its history by becoming the exclusive LTL freight partner for the Atlanta Braves. This collaboration marks a significant step in Saia's goal to enhance its footprint in the transportation and logistics industry while connecting deeply with the community.
An Ideal Partnership for Saia and the Braves
Located just north of Atlanta, Saia has a long-standing history of providing exceptional freight solutions. Over the last century, the company has evolved from its roots as a regional carrier to a comprehensive provider of logistics services across the nation. This partnership with the Atlanta Braves perfectly aligns with their trajectory as they aim to strengthen their brand presence in 2025.
Engagement through Sports
Ray Ramu, the Executive Vice President and Chief Customer Officer at Saia, expressed enthusiasm about the partnership. He stated that the significant investments made in their network have empowered Saia to deliver unprecedented service levels across the country. Engaging with sports fans is a powerful medium through which the company aims to bond with both customers and employees. Baseball, with its vast audience and cultural footprint, was deemed an ideal avenue for collaboration.
Supporting Youth Baseball and Softball
In addition to the freight partnership, Saia will be the presenting partner for Braves Country Youth Baseball and Softball (BCBS). This initiative not only supports local youth in developing their skills but also promotes community involvement. Since its inception, BCBS has allowed young athletes to participate in league play and tournaments throughout the Southeast, culminating in opportunities to compete for championship titles.
The Braves' Perspective on the Partnership
Atlanta Braves Senior Vice President of Corporate & Premium Partnerships, Jim Allen, articulated the excitement surrounding Saia's involvement. He emphasized that Saia's presence in Atlanta and the surrounding areas makes them an excellent partner aligned with Braves Country’s mission to nurture youth athletes. Allen mentioned their anticipation for a fruitful collaboration that benefits the community in the long run.
Creating Lasting Impressions
Ramu further noted that the partnership is more than just a branding opportunity; it’s about supporting young talents and fostering pride among employees. The visibility of Saia’s branding at every home game at Truist Park will reinforce their commitment to the community and bring joy to the lives of aspiring athletes.
About Saia Inc.
Saia Inc. (NASDAQ: SAIA) is an organization dedicated to delivering a variety of logistics solutions including less-than-truckload, expedited transport, and more. With its base in Johns Creek, Georgia, Saia manages over 213 terminals nationwide and employs more than 15,000 individuals. The company has earned various accolades for its safety record and environmental stewardship, including recognition from the American Trucking Associations and the EPA’s SmartWay program. Saia has also been awarded the honor of being among the top companies for women in transportation as recognized by Women In Trucking.
Contact Information
If you require additional information regarding Saia’s initiatives or this partnership, please do not hesitate to reach out:
Jeannie S. Jump
Senior Marketing and Corporate Affairs Specialist
Phone: 770-232-4069
Email: jjump@saia.com
Frequently Asked Questions
What does the partnership between Saia and the Atlanta Braves entail?
This partnership designates Saia as the exclusive LTL freight partner for the Atlanta Braves and includes supporting youth baseball initiatives in the community.
How will this partnership benefit local youth?
Saia will serve as the presenting partner of Braves Country Youth Baseball and Softball, helping young athletes develop their skills and providing youth with opportunities to compete.
What is Saia's history in the logistics industry?
Saia has been a long-standing provider of freight solutions for over a century, evolving from a regional carrier to a significant player in national logistics.
What accolades has Saia received?
Saia has been recognized for its outstanding safety record and environmental practices, including honors from the American Trucking Associations and the EPA.
How can I get more information about Saia's services?
For further details, you can contact Jeannie S. Jump, Senior Marketing and Corporate Affairs Specialist, at 770-232-4069 or via email.
