Sage Growth Partners Celebrated for Marketing Excellence
Annual awards are organized to highlight the most successful campaigns, initiatives, and individuals in the healthcare marketing sector. These awards are essential in recognizing outstanding efforts in public relations and communications.
A Testament to Impactful Storytelling
Sage Growth Partners has gained notable recognition for their innovative marketing strategies, particularly in healthcare. Their 'Healthcare Marketing Campaign of the Year' award at the Ragan's PR Daily Awards underscores this achievement.
Innovative Campaign for Gilchrist
The award was given for Sage's collaboration with Gilchrist, a nonprofit that offers hospice, end-of-life, and palliative care in their community. The campaign, titled Live Every Moment, achieved an impressive impact by utilizing deeply human narratives accompanied by vivid visual storytelling.
This campaign featured 14 unique stories of patients receiving hospice care, showcasing their life experiences and emphasizing the importance of cherishing time spent together. The narratives ranged from heartwarming to inspiring, capturing the essence of exceptional care and the humanity involved in hospice services.
Changing Perceptions on Hospice Care
The president of Gilchrist, Catherine Hamel, voiced the positive outcomes from the campaign, stating that it significantly boosted their patient census and enhanced public awareness regarding hospice care. Such changes are crucial as they reshape societal views on end-of-life care, fostering understanding and acceptance.
The efforts put forth by Sage aim to not only tell compelling stories but also to evoke meaningful conversations about hospice and related services, facilitating a shift in public perception.
Recognized Across Multiple Categories
In addition to the top prize for healthcare marketing, Sage was also acknowledged for their work in the B2C Campaign category for Gilchrist. Furthermore, their excellence in video communications for New Jersey Brain and Spine highlights their diverse capabilities in patient storytelling.
This series showcased remarkable recoveries and the significance of empathetic healthcare, thus connecting viewers with the narrative of healing and hope.
The Significance of Storytelling in Healthcare
Boh Hatter, the Chief Marketing Officer of Sage, expressed gratitude for the opportunity to share these impactful stories. The interviews conducted with patients were described as moving and personal, providing insight into their experiences and perspectives on care.
While awards celebrate achievements, the true satisfaction comes from enhancing the lives of the individuals featured and positively influencing their communities' understanding of hospice care. This aligns with Sage's mission of advocating and promoting important healthcare narratives.
A Recognition Among Industry Leaders
The 2025 PR Daily Awards honored various outstanding campaigns from well-known brands, signifying the caliber of competition. Sage was proud to be recognized alongside prestigious companies such as Coca-Cola and Disney Entertainment, showcasing its commitment to excellence in healthcare marketing.
Learn More About Sage Growth Partners
Sage Growth Partners, established in 2005, specializes in healthcare growth strategies and marketing communications. Their expertise and understanding of market dynamics enable healthcare organizations to thrive amid changing landscapes.
They serve a broad range of clients, providing comprehensive services that address the complexities of healthcare marketing. For those interested in learning more about their award-winning strategies and capabilities, more information is available on their website.
Frequently Asked Questions
What award did Sage Growth Partners receive?
Sage Growth Partners was awarded 'Healthcare Marketing Campaign of the Year' at the Ragan's PR Daily Awards.
What was the focus of the Live Every Moment campaign?
The Live Every Moment campaign focused on sharing human narratives from hospice patients to raise awareness about the importance of care.
Who was involved in the campaign?
The campaign was developed in collaboration with Gilchrist, a nonprofit hospice provider.
What impact did the campaign have on public perception?
The campaign led to increased awareness and positive shifts in how people view hospice care, resulting in higher patient census for Gilchrist.
What other recognitions did Sage receive?
Sage was also recognized in the B2C Campaign category for their work with Gilchrist and in the Video Communications category for a campaign with New Jersey Brain and Spine.
